Build and manage campaigns based on your objectives (for brands selling on Amazon) Within the Activation module, you'll have the freedom to choose your business objectives, whether it's improving brand awareness, driving traffic to product detail pages, Brand Stores, and websites, or increasing sales and conversions. You'll then tailor Amazon...
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Connect with customers and drive results with Sponsored Brands
Learn to launch a campaign with SB...Display Engage shoppers on and off Amazon with self-service display ads Amazon DSP Programmatically buy display, video, and audio ads on and off Amazon with our demand-side platform Video ads Put your brand in the...
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Continue improving and optimizing campaigns You'll discover learning materials to optimize across Amazon Ad formats, including tentpole-focused training on Prime Day and Q4 holiday shopping. This module introduces live workshops, providing a hands-on opportunity to apply your newfound skills in real-time. You can also access the advanced...
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Our virtual summits feature scenario-driven, highly-focused content (including workshops, guest speakers, candid chats with product experts, and more) to help you dive deep into topics you care about. You’ll learn actionable recommendations that you can apply to your strategies—from how to work backwards from your goals to getting ready for peak...
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Our virtual summits feature scenario-driven, highly-focused content (including workshops, guest speakers, candid chats with product experts, and more) to help you dive deep into topics you care about. You’ll learn actionable recommendations that you can apply to your strategies—from how to work backwards from your goals to getting ready for peak...
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Posts ,Ad Products ... Intermediate: This webinar is for those who have launched a Store and are looking for more ways to engage shoppers with their brand. ... Posts is an opportunity to tell your story on Amazon in an engaging, visual way. In this free webinar, we’ll explore how you can use this free solution to share...
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Amazon Ads Campaign Optimization Certification
Retail media specialist learning planThe Amazon Ads Campaign Optimization Certification validates an individual's proficiency in advanced campaign strategy, reporting, and optimization for sponsored ads, Amazon DSP, and cross-product campaigns. Topics...
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The Amazon Ads Campaign Optimization Certification validates an individual's proficiency in advanced campaign strategy, reporting, and optimization for sponsored ads, Amazon DSP, and cross-product campaigns. Topics include campaign goals and metrics, retail insights, and cross-product strategy. This advanced certification is best suited for...
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The learning console will teach you established advertising methods to help you grow your business and reach new customers. You’ll find free courses, certifications, bootcamps, on-demand webinars, and videos to teach you how to best use Amazon Ads products and solutions. ... Homepage Rows ...
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Launch your campaign live by generating placement tags. By the end of this course you'll be able to: - Generate placement tags in the ad server - Distribute placement tags to different publishers directly - Know which placement tags to use depending on your publishers’ requirements ... Launch your campaign live by generating placement tags. By...
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Publish placement tags and go live in Amazon Ad Server
Launch your first campaign with Amazon Ad ServerLaunch your campaign live by generating placement tags. By the end of this course you'll be able to: - Generate placement tags in the ad server - Distribute placement tags to different publishers directly - Know which...
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In this course, you will learn about [Amazon Ads Guidelines and Acceptance Policies](https://advertising.amazon.com/resources/ad-policy/creative-acceptance). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more. By understanding these policies, you will be...
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In this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences, budget pacing, and optimizations. You will review campaign management features that are available within Amazon DSP and strategies to...
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In this course, you will be learn how to incorporate Amazon Advertising into your media plans with strategies to consider for long and short-term goals. After taking this, you will know how to... Explain how using a variety of ad products will impact a customer's decision Connect Amazon's ad solutions together to reach audiences along the...
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Familiarize yourself with AAS structure, menus and navigation. Set up an account and other entities within your account. By the end of this course you'll be able to: - Understand the benefits of Amazon Ad Server - Navigate through the ad server with ease - Customize and manage your account and users - Create and edit your advertisers and brands...
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Build effective ads for Amazon DSP campaigns
Amazon DSP CertificationIn this course, you will learn about [Amazon Ads Guidelines and Acceptance Policies](https://advertising.amazon.com/resources/ad-policy/creative-acceptance). You will have opportunities to review compliant and...
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Set up your Amazon DSP campaign
Amazon DSP CertificationIn this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences,...
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Introduction to Amazon Ad Server
Launch your first campaign with Amazon Ad ServerFamiliarize yourself with AAS structure, menus and navigation. Set up an account and other entities within your account. By the end of this course you'll be able to: - Understand the benefits of Amazon Ad Server -...
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In this course, you'll learn about Posts, Live, and Brand Follow, all products that can support brand engagement on Amazon. These products can help enhance content on your stores page and help engage audiences on Amazon. After taking this, you will know how to... Define Posts, Amazon Live, and Brand Follow Set up Posts, Amazon Live, and Brand...
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This course will introduce two research solutions, Audience Research and Creative Testing, on the Amazon DSP and powered by the Amazon Shopper Panel. You can run these studies during media planning to learn more about key audiences to help optimize campaigns before they launch. Audience Research is a survey tool that can help you learn about the...
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In this course, you will learn how to gain access to premium publisher inventory using private marketplace (PMP) deals in Amazon DSP. You will be able to determine when to use preferred and private auction deals, learn to set up a PMP deal on Amazon DSP, and learn to troubleshoot Amazon DSP campaigns running PMPs. After taking this, you will...
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In this course, you will learn how Amazon DSP attributes conversion events between various media tactics and how to determine which conversion events are attributed to your campaign. You will understand how Brand Halo conversions affect your campaign and where to find them in your reports. After taking this, you will know how to... Use...