Familiarize yourself with AAS structure, menus and navigation. Set up an account and other entities within your account. By the end of this course you'll be able to: Understand the benefits of Amazon Ad Server Navigate through the ad server...
In this course, you will learn how to set up a campaign in Amazon Ad Server and create placements that match your media buying strategy. By the end of this course you'll be able to: Select which placement types to...
Understand the logic of Tag Manager activity rules to successfully plan your remarketing strategy. Learn how to define and manage your conversion retargeting, third-party and site activities. By the end of this course you'll be able to: Define new and...
Explore benefits of using Tag Manager and learn how it works and which formats are available. Understand the set up process and how to publish and implement Tag Manager. By the end of this course you'll be able to: Describe...
Dive deep into configuration of any third-party reporting events. Customize click-through and any other reporting URLs. By the end of this course you'll be able to: Set up click-through URLs for your ads Define and select tokens to be added...
In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...
Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation.
In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.
In this webinar you will learn about two solutions available to vendors and sellers enrolled in Amazon Brand Registry — Sponsored Brands and Stores — and how they can help you differentiate your brand, engage new and current customers, and...
In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.
In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale
Do you have any questions or doubts on your initial sponsored ads campaigns? Would you like to learn from the questions other advertisers may have? Join us for our new office hour initiative: our advertising experts will answer your questions...
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is best suited for advertisers or agency professionals who leverage...
This course will demonstrate a few of the possibilities you can consider with Amazon Advertising's custom solutions.
In this course you will explore Sponsored Display and how it can help your advertising strategy.
In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country
In this course you will explore the attribution model for Sponsored Display as well as available metrics and common performance.
In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.
