Amazon Ads Learning Console – Digital Marketing Courses
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Measure your campaign’s performance
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measureme...
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Introduction to Sponsored Display
In this course you will explore Sponsored Display and how it can help your advertising strategy.
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Learn about Amazon ad types and placements
This course will introduce you to Amazon Advertising ad types and placements, and creative types. . By the end of this course, you will be able to recognize ad types available within Amazon Advertising solutions and identify ad placements on and off Am...
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Increase consideration on Amazon with sponsored ads
This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.
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Learn about sponsored ad types
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Optimize your Sponsored Brands campaign
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Advertise with Sponsored Display and the Amazon DSP
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Set up your Sponsored Display campaign
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Introduction to Sponsored Display
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Optimize your Sponsored Display campaign
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Increase consideration on Amazon with sponsored ads
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Introduction to keyword and product targeting
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Learn strategies to improve sponsored ads performance
If this list is too long for the page, you can scroll it left and right
If this list is too long for the page, you can scroll it left and right
If this list is too long for the page, you can scroll it left and right
If this list is too long for the page, you can scroll it left and right
If this list is too long for the page, you can scroll it left and right
