Welcome to the automotive advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
Grow your automotive brand
Grow your brand on Amazon
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Sponsored ads bootcamp
The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, an...
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Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts t...
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Amazon Brand Bootcamp
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and Stores to cr...
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Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media'...
Discover unique audiences off Amazon
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Amazon Ads Foundations Certification
The Amazon Ads Foundations Certification validates an individual's general knowledge of the Amazon Ads solutions available to plan, build, and optimize campaigns. Topics include: ad planning, creative solutions and tools, ad types and placements, Amazo...
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Amazon Ads Campaign Planning Certification
The Amazon Ads Campaign Planning Certification will show you how to strategically plan and execute Amazon Ads campaigns. By completing this certification, you’ll be able to plan and set up campaigns across sponsored ads, display, and video. We are cur...
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suite...
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Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
Build awareness
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Twitch Gameplan Certification
The Twitch Gameplan Certification validates an individual's proficiency in the Twitch service and ad products. Twitch is a leading live-streaming service is where millions of viewers connect every day to stream, create, chat, share, and keep it real.
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Get started with Streaming TV ads
We'll introduce you to Streaming TV ads and compare the two buying options available. By the end of the course, you'll be able to define Streaming TV ads and related acronyms such as AVOD and SVOD, explain how shifting budgets to Streaming TV ads can b...
Advertise programmatically across screens
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