Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
Grow your grocery brand
Engage customers with omnichannel ad solutions
-
Amazon Advertising foundations Certification
The Amazon Advertising foundations Certification validates an individual's general knowledge of Amazon Advertising solutions, with emphasis on display advertising. Topics include an introduction to Amazon Advertising, understanding audience solutions f...
-
Amazon Ads campaign planning Certification
The Amazon Advertising campaign planning Certification validates an individual’s proficiency in strategically leveraging Amazon Advertising solutions toward meeting campaign goals. This Certification is best suited for advertising and marketing profess...
-
Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suite...
-
Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
Reach customers as they shop
-
Sponsored ads bootcamp
The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, an...
-
Amazon retail for advertisers Certification
The Amazon retail for advertisers Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include differentiating among types of selling partners, navigating the basics of Seller Cent...
-
Amazon Brand Bootcamp
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and Stores to cr...
-
Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media'...
-
Advertise with Sponsored Display and the Amazon DSP
In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP. After taking this, you will know how to... Define Sponsored Display a...
-
Measure your campaign’s performance
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measureme...
Help customers find your brand
-
Launch your first Fire TV ad campaign
Advertising with Fire TV allows you to promote brand awareness, reach new audiences, and help customers engage with your Fire TV apps or video content with streaming advertising. In this learning path, you’ll learn the benefits of Fire TV, how to creat...
-
Twitch Gameplan Certification
The Twitch Gameplan Certification validates an individual's proficiency in the Twitch service and ad products. Twitch is a leading live-streaming service is where millions of viewers connect every day to stream, create, chat, share, and keep it real.
