In this course, you’ll discover the solutions provided by Amazon Ads that assist advertisers in creating successful ad campaigns by understanding their audiences better. You will explore the different audience types available within Amazon Ads. Additionally, you will explore Amazon Ads creative solutions and tools available to help advertisers plan a creative strategy to deliver their brand story.

After this course, you will be able to:

  • Describe different ways brands can reach audiences using solutions available on Amazon Ads
  • Explain how advertisers leverage planning solutions and tools in their ad campaigns to gain insight on their brand’s audiences
  • Describe the different types of audiences available on Amazon Ads and their use cases
  • Identify the self-service and hands-on ad creative solutions available to advertisers