In this course, you will learn how Amazon DSP attributes conversion events between various media tactics and how to determine which conversion events are attributed to your campaign. You will understand how Brand Halo conversions affect your campaign and where to find them in your reports.
After taking this, you will know how to...
- Use attribution methodology to understand how conversions are attributed and observed in Amazon DSP
- Explain how Brand Halo conversions affect your campaign and locate them in Amazon DSP reporting
- Reconcile differences in your conversion reporting due to conversion deduplicating and restating in Amazon DSP