The Amazon Ad Server Advanced Certification validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization. This Certification is designed for advertising and marketing professionals in hands-on practitioner roles who setup campaigns, perform campaign management, and run reports to measure impact.
Amazon Ad Server Advanced Certification
Learning Paths
Optional
The paths below are designed to help you prepare for the Certification Assessment. Completion of each course is not required to take the assessment.
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Manage your campaign with Amazon Ad Server
This learning path provides an overview of how to manage advanced agency accounts, including setting up and managing Global Advertisers. You'll also learn how to use the Target Audiences feature, how site settings impact ad serving, and use Search Anal...
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Manage Tags with Amazon Ad Server
This learning path discusses how Tag Manager Activity Rules can be used to evaluate the status of a web page or audience behavior. It also introduces how to use variables to optimize your campaigns, set up a Global Tag Manager structure, and use the Ad...
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Manage reports with Amazon Ad Server
This learning path explores how to use report insights to make informed decisions based on media cost and attribution models. It also reviews how to work with Raw Data Feed (RDF) reports and manage feed files. The courses below are designed to help yo...
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Manage DCO campaigns in Amazon Ad Server
This learning path introduces how to use Dynamic Creative Optimization (DCO) campaigns to easily reach audiences with relevant messaging. DCO allows you to create multiple versions of a campaign with dynamic ad elements (text, images, html, and video) ...
