This learning plan is designed for any partner looking to learn the fundamentals of how to use Amazon Ads. You can follow this learning plan, in part or in full, to learn more about how to get started with Amazon Ads. By completing this learning plan, you will build general knowledge about Amazon Ads solutions, including for display advertising, sponsored advertising, brand building, and the relationship between advertising and Amazon retail programs.
This section includes courses covering the basics of Amazon Ads.
Amazon Advertising foundations Certification
The Amazon Advertising foundations Certification validates an individual's general knowledge of Amazon Advertising solutions, with emphasis on display advertising. Topics include an introduction to Amazon Advertising, understanding audience solutions f...
Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts t...
Amazon Ads Advanced Retail Certification
The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability thro...
This section includes courses focused on how Sponsored Ads can support your business objectives.
Sponsored ads Certification
The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is b...
Amazon Brand Bootcamp
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and Stores to cr...
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