This learning plan is designed for any partner looking to learn the fundamentals of how to use Amazon Ads. You can follow this learning plan, in part or in full, to learn more about how to get started with Amazon Ads. By completing this learning plan, you will build general knowledge about Amazon Ads solutions, including for display advertising, sponsored advertising, brand building, and the relationship between advertising and Amazon retail programs.
Partner fundamentals learning plan
Amazon ads foundations
This section includes courses covering the basics of Amazon Ads.
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Amazon Ads Foundations Certification
The Amazon Ads Foundations Certification validates an individual's general knowledge of the Amazon Ads solutions available to plan, build, and optimize campaigns. Topics include: ad planning, creative solutions and tools, ad types and placements, Amazo...
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Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts t...
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Amazon Ads Advanced Retail Certification
The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability thro...
Start advertising on Amazon with Sponsored Ads
This section includes courses focused on how Sponsored Ads can support your business objectives.
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Amazon Sponsored Ads Certification
The Amazon Sponsored Ads Certification validates an individual's proficiency in Amazon's sponsored ads solutions, like Sponsored Products and Sponsored Brands. It’s a starting point for anyone looking to build proficiency in managing sponsored ads camp...
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Amazon Brand Bootcamp
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and Stores to cr...
Learning survey
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