This learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives. This plan is ideal for mid-career professionals responsible for managing budgets and strategy across a digital ads portfolio. You can follow this plan, in part or in full, to learn how to build and manage your budget across a portfolio of Amazon Ads solutions. By completing this learning plan, you will build skills related to Sponsored ads, brand building, Amazon DSP, and video ads, as well as better understand how to plan and optimize campaigns, and then measure campaign performance.