This learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives. This plan is ideal for mid-career professionals responsible for managing budgets and strategy across a digital ads portfolio. You can follow this plan, in part or in full, to learn how to build and manage your budget across a portfolio of Amazon Ads solutions. By completing this learning plan, you will build skills related to Sponsored ads, brand building, Amazon DSP, and video ads, as well as better understand how to plan and optimize campaigns, and then measure campaign performance.
Digital ads strategist learning plan
Start advertising on Amazon with Sponsored ads
This section includes courses focused on how Sponsored ads can support your business objectives.
Amazon retail for advertisers Certification
The Amazon retail for advertisers Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include differentiating among types of selling partners, navigating the basics of Seller Cent...
Sponsored ads Certification
The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is b...
Amazon Brand Bootcamp
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and Stores to cr...
Use Amazon DSP to support brand objectives
This section includes courses focused on how Amazon DSP can support your business objectives.
Grow your brand with video ads
This section includes courses focused on how video ads can support your business objectives.
Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting ...
Advertise with Fire TV
This video overview will explain who is eligible for Fire TV ads and the tools available to run campaigns.
Twitch Gameplan Certification
The Twitch Gameplan Certification validates an individual's proficiency in the Twitch service and ad products. Twitch is a leading live-streaming service is where millions of viewers connect every day to stream, create, chat, share, and keep it real.
Plan and optimize your campaigns
Learn more about how to set up your campaigns for success with the courses below.
How to plan your Prime Day strategy
This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event.
How to plan for holiday shopping periods
This beginner course will highlight methods you may choose to employ during holiday shopping periods. You'll find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
Amazon Ads campaign planning Certification
The Amazon Advertising campaign planning Certification validates an individual’s proficiency in strategically leveraging Amazon Advertising solutions toward meeting campaign goals. This Certification is best suited for advertising and marketing profess...
Measure your performance
Learn more about reporting and analytics tools to help you improve your campaign performance.
Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media'...
Introduction to Amazon Marketing Cloud (AMC)
In this introduction to Amazon Marketing Cloud (AMC) course, you will learn how custom analytics and insights developed in Amazon Marketing Cloud can help you reach your advertising goals across varying customer journeys and media.
Introduction to Sizmek Ad Suite
Familiarize yourself with SAS ad server structure, menus and navigation. Set up an account and other entities within your account
Interpret campaign metrics with Amazon Ad Server
This learning path provides an overview of Amazon Ad Server (AAS) reporting capabilities and drill into the 3 different report types you can choose from. You will understand what you can measure through AAS and learn how to create custom reports tailor...
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