To help you best understand your audiences on Amazon, there are tools available to help you in your planning process to help you ensure that you reach the right audience at each stage of the customer journey. This course will review audiences strategies and the tools you can use to help you craft a media plan on Amazon.

Upon completion of this course, you will know how to...

  • Assess audience opportunity using the audience planning tool
  • Inform campaign and messaging strategy with audience insights
  • Identify gaps between the insights for your brand and similar brands to find areas of opportunity