This learning plan is intended for AdTech developers who build and manage tools to support Amazon Ads solutions, including integrations engineers, marketing analysts, and marketing developers. You can follow this plan, in part or in full, to learn how to work with Amazon Ads APIs and other tools to support your business goals. This plan covers Sponsored ads, Amazon retail, Amazon DSP, and Amazon Ads API, as well as measurement tools such as Amazon Marketing Cloud (AMC) and Sizmek Ad Suite.
Advertising technologist learning plan
Getting started with Amazon Ads
The courses below will help you build your knowledge of Amazon Ads solutions and how advertisers support their campaign objectives.
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Amazon retail for advertisers Certification
The Amazon retail for advertisers Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include differentiating among types of selling partners, navigating the basics of Seller Cent...
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Sponsored ads Certification
The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is b...
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Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suite...
Use APIs to efficiently manage campaigns
Learn more about the available APIs you can manage your campaigns.
Manage and measure your campaigns
Learn more about how you can use Amazon Ads measurement solutions to analyze performance at scale.
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Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media'...
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Amazon Ad Server Advanced Certification
The Amazon Ad Server Advanced Certification validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization. Thi...
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