Welcome to the Amazon Ads learning console. You’ll find free courses designed to help you learn how to grow your business and reach more customers using sponsored ads. On this page, you’ll find courses covering a variety of topics—from getting started with sponsored ads to how to optimize an existing campaign. Start learning by clicking the links below. We recommend starting with what is most relevant to you and coming back to this page as needed.
Welcome to the Amazon Ads learning console
Get started with sponsored ads
In this section, you'll find courses that show you how to set up and run your first sponsored ads campaigns.
Learn about sponsored ad types
In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
Learn the fundamentals of sponsored ads
In this learning path, you will learn how to use sponsored ads effectively. This path will introduce you to common terms, features, and functionality that you can use to help drive advertising effectiveness.
Use sponsored ads to help grow your brand
To help grow your brand on Amazon, we recommend creating growth marketing, or objective-based strategies, to engage shoppers at each stage of the customer journey. In this learning path, you'll learn about the key objectives, the metrics that inform su...
Build multi-product campaigns to support your goals
In this section, you'll learn about how you can use Sponsored Brands, Sponsored Display, and Stores to support your advertising goals.
Leverage Stores for brand growth
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
Drive discoverability with Sponsored Brands
This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.
Reach shoppers with Sponsored Display ads
This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.
This section includes relevant support links.