Bids and budgets impact the likelihood of your ads being served and the total cost of your campaigns. In this course, you’ll learn about the recommended bidding and budgeting strategies to use when getting started.
By the end of this course, you’ll be able to:
- Explain bidding and budgeting concepts
- Identify the benefits of different types of bidding and budgeting strategies
- Set appropriate bids and budgets for your campaigns