The second half of the year is a busy period with the holiday season just around the corner—from Black Friday and Cyber Monday to Christmas and more. Whether you’re a new advertiser looking for guidance or you’re searching for ways to optimize your campaigns, our free courses, live events, and videos can help you reach more customers and grow your brand this holiday season. Get started with your Sponsored Products campaigns, tell your brand story through Stores, and showcase your brand with Sponsored Brands and Sponsored Display. This guide will teach you how to use Amazon Ads products and solutions to help grow your business before, during, and after the shopping season.