The second half of the year is a busy period with the holiday season just around the corner—from Black Friday and Cyber Monday to Christmas and more. Whether you’re a new advertiser looking for guidance or you’re searching for ways to optimize your campaigns, our free courses, live events, and videos can help you reach more customers and grow your brand this holiday season. Get started with your Sponsored Products campaigns, tell your brand story through Stores, and showcase your brand with Sponsored Brands and Sponsored Display. This guide will teach you how to use Amazon Ads products and solutions to help grow your business before, during, and after the shopping season.
Guide to building a strong holiday marketing strategy
Holiday marketing essentials
Consider these the basics to help you get started planning for the shopping season.
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Amazon Ads Holiday Summit
Relive the best moments from the Amazon Ads summit and start building advertising skills to help you grow your business and prepare for the Holiday Season ahead and other peak periods. Watch the videos to learn how to optimize your advertising strategy...
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Quick tips for campaign targeting
Watch our new videos (they're all less than 60 seconds) to start learning how to launch and optimize a self-service campaign.
Ensure you’re retail ready and get started with sponsored ads
Learn how to get started with sponsored ads and optimize your campaigns.
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Optimize for retail readiness
In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page. After taking this, you will know how to... Define the elements of "retail readiness" Identify...
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Learn the fundamentals of sponsored ads
In this learning path, you will learn how to use sponsored ads effectively. This path will introduce you to common terms, features, and functionality that you can use to help drive advertising effectiveness.
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Learn strategies to improve sponsored ads performance
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
Up-level your skills and make seasonal adjustments
Explore our role-based learning plans and Amazon Ads Certifications to find out how to amplify your impact during the peak period.
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Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting ...
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Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts t...
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Amazon Marketing Cloud Certification
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification...
