Sponsored ads and Stores can help drive sales, brand visibility, and reach to amplify your shopping season results. The courses below review how to optimize your storefront and tell your brand story with our self-service advertising solutions to help you prepare for the holiday season.
Stores can help tell your full brand story and display your offering of products during the customers’ shopping journey. Product detail pages need to be retail ready, a process starting months in advance, and your product detail pages and storefronts should highlight seasonal updates.
Prepare for peak shopping periods
In this course, you will learn best practices for advertising with sponsored ads during major shopping dates such as Prime Day and the holiday season.
Leverage Stores for brand awareness
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
Shopping season virtual summit: Quick tips for more effective advertising
Register now! Over two days, we'll share quick tips and easy-to-follow guidance for getting the most out of your advertising.
Optimize for retail readiness
In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page. After taking this, you will know how to... Define the elements of "retail readiness" Identify...
Amazon Ads products like Sponsored Brands and Sponsored Display can help give your brand visibility and pique customers’ interest while browsing online.
Reach shoppers with Sponsored Display ads
This learning path will provide you with an overview of Sponsored Display, the self-service display advertising solution. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimizat...
Use video in your Sponsored Brands campaign
In this course, you will learn about adding video to your Sponsored Brands campaigns. After taking this, you will know how to... Recognize the elements of Sponsored Brands video Identify how Sponsored Brands video can help your brand Optimize you...
Optimize your Sponsored Brands campaign
In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands. After taking this, you will know how to: Apply best practices to your Sponsored Bra...
Plan and execute advertising campaigns continuously to ensure your brand and products are making the most of increased traffic and interest on Amazon.
Increase consideration on Amazon with sponsored ads
This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.
Advertise with Sponsored Display and the Amazon DSP
In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP. After taking this, you will know how to... Define Sponsored Display a...
Use a holistic approach
In this course, you will be learn how to incorporate Amazon Advertising into your media plans with strategies to consider for long and short-term goals.