The holiday season is one of the most important shopping times of the year. Whether you want to use the peak time to introduce your brand to shoppers or you want to promote your biggest deals and new launches, our self-service advertising solutions can help you reach your holiday goals. We recommend using sponsored ads and Stores to help drive potential sales, tell your brand story, and amplify your shopping season results. Ready to get started, but not sure where to begin? These courses and quick videos will teach you how to use our products and solutions to help grow your business before, during, and after the shopping period.
How to build your holiday marketing strategy
Holiday marketing essentials
How to plan for holiday shopping periods
This beginner course will highlight methods you may choose to employ during holiday shopping periods. You'll find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
Virtual summit recording: Elevate your Q4 campaign
Our virtual summits feature scenario-driven, highly-focused content (including workshops, guest speakers, candid chats with product experts, and more) to help you dive deep into topics you care about. You’ll learn actionable recommendations that you ca...
Your guide to advertising for key shopping events
A guide to using self-service ads solutions to help amplify your brand and increase sales this peak shopping season.
Get started with sponsored ads
Learn the fundamentals of sponsored ads
In this learning path, you will learn how to use sponsored ads effectively. This path will introduce you to common terms, features, and functionality that you can use to help drive advertising effectiveness.
Analyze sponsored ads metrics and reports
In this learning path, you'll learn about available metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance is an important part of making adjustments to improve future campaigns.
Learn strategies to improve sponsored ads performance
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
Quick tips for campaign targeting
Watch our new videos (they're all less than 60 seconds) to start learning how to launch and optimize a self-service campaign.
Make seasonal adjustments to your Store
Leverage Stores for brand growth
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
Optimize for retail readiness
In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page. After taking this, you will know how to... Define the elements of "retail readiness" Identify...
Quick tips for Stores
Watch our new videos (they're all less than 60 seconds) to start learning how to launch and optimize your Store on Amazon.
Boost your brand through video and display advertising
Use video in your Sponsored Brands campaign
In this course, you will learn about adding video to your Sponsored Brands campaigns. After taking this, you will know how to... Recognize the elements of Sponsored Brands video Identify how Sponsored Brands video can help your brand Optimize you...
Reach shoppers with Sponsored Display ads
This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.
Optimize your Sponsored Brands campaign
In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.
Quick tips for brand growth
Watch our new videos (they're all less than 60 seconds) to start learning how to grow your brand on Amazon.