Discover the Amazon landscape (for brands selling on Amazon)

Unlock the potential of Amazon Ads with our comprehensive Foundations module. Explore ad types, placements, and strategies to engage shoppers throughout the customer journey. Understand the distinctions between brands selling on and off Amazon, empowering you to align marketing goals with available solutions.

This learning module is best suited for onboarding new-to-Amazon clients that sell on Amazon or agency roles that serve endemic clients or upskilling all roles in retail proficiency (for example: how does retail influence media performance).