Define your priorities and plan your strategy

The Planning module empowers you to develop cross-channel and ad format strategies for effective audience engagement. As customers navigate various channels and devices, their purchasing journeys are non-linear, necessitating holistic audience understanding. To address this, we advocate for cross-channel strategizing. In this module, you'll excel in strategic planning, leverage the Amazon Marketing Cloud for impactful advertising strategies, and boost confidence in multi-channel planning and campaign optimization for maximum impact.

This learning path suits those new to Amazon media planning and strategy roles looking to upskill in integrating Amazon Ads products into their media mix and leveraging AMC for actionable insights.