Build and manage campaigns based on your objectives (for brands not selling on Amazon)

Within the Activation module, you'll have the freedom to choose your business objectives, whether it's improving brand awareness, driving traffic to product detail pages, Brand Stores, and websites, or increasing sales and conversions. You'll then tailor Amazon Ads products and solutions to align with these objectives. Acquire practical insights to execute powerful campaigns and achieve tangible results aligned with your goals.

This learning path caters to a wide range of professionals, from newcomers in Amazon operations and activation to those seeking to upskill in performance marketing and campaign management, and individuals in media planning, strategy, analytics, and insights roles looking to understand recommended channels for different objectives.