This course highlights campaign tactics you may choose to employ before, during, and after Prime Day, Amazon's annual global shopping event. Throughout this course, you'll discover recommendations for how to plan for Prime Day and how to optimize your campaigns by using complementary Amazon Ads solutions.

Before taking this course, we recommend taking the following course on sponsored ad types as a review:
Learn about sponsored ad types

After completing this course, you'll know how to:

  • Recall the common objectives of advertising before, during, and after Prime Day
  • Recognize how to prepare your sponsored ads and Stores campaigns for Prime Day
  • Recognize how Amazon Ads solutions can be used together for a holistic advertising strategy