In this course, you’ll learn how sponsored ads and Amazon DSP solutions can drive results and maximize your impact. You’ll understand how a cross-product and channel strategy can help achieve your advertising goals. This course includes how Amazon cross-planner and Amazon Marketing Cloud (AMC) can help you establish this cross-product and channel strategy to reach your customers at every stage of their shopping journey.
See these courses before getting started:
- Measure campaigns with Amazon Attribution
- Introduction to Amazon Marketing Cloud (AMC)
- Measure your campaign’s performance (ABL + Omnichannel)
After completing this course, you'll be able to:
- Describe sponsored ads and Amazon DSP solutions to specific goals
- Understand why sponsored ads and Amazon DSP solutions are better together
- Identify how a cross-product and channel strategy can help achieve your goals
- Use Amazon Marketing Cloud (AMC) to measure your cross-product campaigns
Some products and/or features mentioned in this course may not be available in your locale.