In this course you will explore Sponsored Display and how it can help your advertising strategy. Sponsored Display allows you to reach audiences across multiple placements to engage shoppers at each stage of the shoppers’ journey.

Upon completion of this course, you will know how to...

  • Recognize the basic components of Sponsored Display
  • Identify key differences between Sponsored Display and the Amazon DSP
  • Explain the benefit of incorporating Sponsored Display into your advertising strategy