This course explains the importance of video ads in advertising and contextualizes their value in your advertising strategy for your brand. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads products and features. This course also includes where to locate ad policies and resources to enhance your video ad creative. After this course, you should be able to compare and contrast these video ad solutions. In this course, you will:

  • Know available video ad products to help you grow your brand
  • Understand video ad products and features
  • Recognize the value of video ads in your advertising strategy for your brand
  • Locate ad policy guidelines
  • Learn best practices to build effective video ad creative