In this course, you will learn what’s included in Amazon Marketing Cloud (AMC) and the best practices and tips to build and scale new insights in AMC. You will learn you how AMC can help you better evaluate your media investments.
After taking this course you will know how to:
- Apply AMC best practices to start building successful queries and drive value
- Navigate the AMC UI to effectively complete tasks
- Identify best practices for using APIs with AMC