This training provides an introduction to Amazon Marketing Cloud (AMC) and can be taken by users of any level or skill-set.

After completing this training, you will be able to:

  • Identify key ad tech and clean room trends
  • Articulate core capabilities of the Amazon Ads clean room, AMC
  • Explain how AMC compares to other measurement and audience tools
  • Describe the role AMC can play in media strategy, audience planning, campaign optimization, and measurement

There are no prerequisites to take this training, but it may be helpful to have an understanding of Amazon's advertising solutions. An Amazon Ads overview can be found here.