The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces, fostering customer loyalty through promotions, and planning with retail insights and analytic tools. This certification is best suited for advertising and marketing professionals who manage manage ecommerce operations and advertising campaigns on behalf of selling partners. We recommend learners looking to build foundational retail skills to begin with the newly-updated Amazon Ads Retail Certification before taking this Advanced Retail Certification.