Write queries for rule-based audiences in AMC

Name: Write queries for rule-based audiences in AMC
Rating: 5.0 (1 reviews)

By Amazon Ads
Published: Jul 31, 2023
Duration 24m
Difficulty Intermediate
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Average rating: 5.0 1 review

E-learning Course

Started on May 9, 2024.

In this course, you will learn more about Amazon Marketing Cloud (AMC) rule-based audiences, including how to create and activate them to Amazon DSP. Prior SQL experience is recommended for some sections of this material, but not required. By the end of this course, you’ll be able to:

Create a rule-based audience in the AMC UI
Connect business objectives to AMC audience use cases
Activate AMC audiences in your Amazon DSP campaigns
Measure your audience experiments with Amazon DSP or AMC