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Intermediate: This video is for advertisers who are interested in learning how to use negative targeting to optimize their campaigns.

In this video, we’ll share real-time tips and techniques for using negative targeting to optimize your Sponsored Products and Sponsored Brands campaigns. We’ll start by reviewing the benefits of the feature (how it can help you control spend, for example), and will then move into a live demo—showing you how to find negative keyword opportunities in your search term report and apply them to your campaigns.

Attend our live webinars on related topics:

Know your campaign tools: Spotlight on Sponsored Products reporting

Measure success: Understand your campaign performance throughout the year