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Beginner: This webinar is for advertisers who have launched an automatic targeting campaign (Sponsored Products) and want to go further.

Appropriate for: All sellers, vendors, and KDP authors.

In this webinar, we'll explore different targeting methods—automatic, keyword, and product—and show you how and when to use them to help maximize campaign performance. You'll also learn about the benefits of negative targeting, and get tips for evaluating your strategies against your business goals.