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Outline

Beginner: This webinar is for advertisers who have launched an automatic targeting campaign (Sponsored Products) and want to go further.

We’ll cover the ins and outs of keywords in this free webinar—how to find new ones, evaluate existing ones, and adjust them to your goals. We'll take an in-depth look at the different keyword match types available for your sponsored ads campaigns, and show you how to use negative keyword targeting to help refine your strategy.