As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that can help you continue to improve performance and grow your brand on Amazon.
After taking this, you will know how to...
- Articulate the value of brand metrics and how these insights can help support brand growth
- Navigate brand metrics dashboard to pull reports
- Analyze brand metrics data to make informed campaign decisions
- Optimize campaign performance based on brand metrics insights