Set up your Sponsored Display campaign
In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country
In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country
In this course you will explore Sponsored Display and how it can help your advertising strategy.
In this course you will explore the attribution model for Sponsored Display as well as available metrics and common performance.
In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.
In this course, you will be learn how to incorporate Amazon Advertising into your media plans through teaching strategies to consider for long and short-term goals.
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.
Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.
In this course, you will explore advanced techniques in planning and analytics, including use of the audience planning tool, ARA premium, and retail insights.
This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.
In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.
In this course, you will learn about adding video to your Sponsored Brands campaigns.
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.
In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.
This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available.