This course reviews how to create a new custom aggregated report, search data in AAS aggregated reports, and easily report on multiple AAS accounts. By the end of this course you'll be able to: Describe the benefits of aggregated reporting...
Launch your campaign live by generating placement tags. By the end of this course you'll be able to: Generate placement tags in the ad server Distribute placement tags to different publishers directly Know which placement tags to use depending on...
Familiarize yourself with AAS structure, menus and navigation. Set up an account and other entities within your account. By the end of this course you'll be able to: Understand the benefits of Amazon Ad Server Navigate through the ad server...
In this course, you will learn how to set up a campaign in Amazon Ad Server and create placements that match your media buying strategy. By the end of this course you'll be able to: Select which placement types to...
Understand the logic of Tag Manager activity rules to successfully plan your remarketing strategy. Learn how to define and manage your conversion retargeting, third-party and site activities. By the end of this course you'll be able to: Define new and...
This course provides a basic introduction to Amazon Ad Server analytics. It includes an overview of the custom report options available, including attribution models and how to visualize campaign data using the Visual Analytics dashboard. By the end of this...
Explore benefits of using Tag Manager and learn how it works and which formats are available. Understand the set up process and how to publish and implement Tag Manager. By the end of this course you'll be able to: Describe...
Learn how to successfully manage ads, optimizations and ad rotations. By the end of this course you'll be able to: Edit, assign, and duplicate master ads Attach, detach, and disable ads to placements in simple trafficking mode Create and modify...
Explore benefits of using Tag Manager and learn how it works and which formats are available. Understand the set up process and how to publish and implement Tag Manager. By the end of this course you'll be able to: Describe...
Dive deep into configuration of any third-party reporting events. Customize click-through and any other reporting URLs. By the end of this course you'll be able to: Set up click-through URLs for your ads Define and select tokens to be added...
In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...
Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation.
In this webinar you will learn about two solutions available to vendors and sellers enrolled in Amazon Brand Registry — Sponsored Brands and Stores — and how they can help you differentiate your brand, engage new and current customers, and...
In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale
Do you have any questions or doubts on your initial sponsored ads campaigns? Would you like to learn from the questions other advertisers may have? Join us for our new office hour initiative: our advertising experts will answer your questions...
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
This course will demonstrate a few of the possibilities you can consider with Amazon Advertising's custom solutions.
In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country
In this course you will explore Sponsored Display and how it can help your advertising strategy.
In this course you will explore the attribution model for Sponsored Display as well as available metrics and common performance.
