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276 results returned

  • Reach goals for brands not selling on Amazon

    In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.

    • Duration 15m
    • Rating 4.6
    • Intermediate

  • Overview of Stores

    This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.

    • Duration 8m
    • Rating 4.7
    • Beginner

  • Promote and optimize your Store

    This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.

    • Duration 10m
    • Rating 4.9
    • Beginner

  • Launch your first campaign in the Amazon DSP

    Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.

    • Path
    • Duration 45m
    • Rating 4.8
    • Beginner
    • Credential

  • Optimize your Sponsored Brands campaign

    In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.

    • Duration 15m
    • Rating 4.7
    • Intermediate

  • Measure campaigns with Amazon Attribution 

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.5
    • Beginner
    • Credential

  • Gain insights with Amazon Attribution reporting 

    In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.

    • Duration 15m
    • Rating 4.9
    • Beginner

  • Introduction to Amazon Attribution 

    This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available. 

    • Duration 15m
    • Rating 4.7
    • Beginner