Skip to main content

All Activities

185 results returned
  • Reach shoppers with Sponsored Display ads

    This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.

    • Path
    • Rating 4.9
    • Beginner
    • Award
  • Measure and optimize your campaign performance with brand metrics

    As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...

    • Path
    • Intermediate
  • Amazon Brand Bootcamp

    The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...

    • Collection
    • Intermediate
  • Build compliant ads for Amazon DSP campaigns

    In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more. 

    • Duration 38m
    • Rating 4.5
    • Beginner
  • Más información sobre la calidad del suministro de Amazon DSP

    En este curso, trataremos las fuentes de suministro en Amazon DSP, incluidas las propiedades de Amazon, Amazon Publisher Services y suministros de terceros. Asimismo, hablaremos también sobre la calidad del suministro y revisaremos los diferentes métodos de compra mediante programación,...

    • Duration 31m
    • Beginner
  • How to plan for Prime Day

    This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.

    • Duration 27m
    • Rating 5.0
    • Beginner
  • Contact Us

    Note, we do not answer questions related to individual accounts. This form is for learning console support

    • Rating 5.0
  • Amazon DSP Certification

    The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...

    • Path
    • Rating 4.7
    • Beginner
    • Award
  • Get started with Amazon DSP audience solutions

    In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will...

    • Duration 54m
    • Rating 5.0
    • Beginner
  • Optimize your campaigns in Amazon DSP

    In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.

    • Duration 24m
    • Rating 4.8
    • Beginner
  • Analyze your Amazon DSP campaign performance

    In this course, you will learn about the campaign metrics included with Amazon Advertising, Amazon's attribution methodology, and the use cases for downloadable reports available through Amazon DSP.

    • Duration 25m
    • Rating 3.9
    • Beginner
  • Learn about Amazon DSP supply quality

    In this course, you will learn about the supply options available in Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also review the different programmatic buying methods, including auction versus fixed-price buying.

    • Duration 31m
    • Rating 4.6
  • Introduction to Amazon DSP

    In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.

    • Duration 34m
    • Rating 4.6
    • Beginner
  • Set up your Amazon DSP campaign

    In this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences, budget pacing, and optimizations. You will review...

    • Duration 50m
    • Rating 5.0
    • Beginner
  • Brand Metrics

    Brand Metrics (beta) is a new measurement solution that quantifies opportunities for your brands at each stage of the customer journey on Amazon, and helps brands understand the value of different shopping engagements that impact stages of that journey. With...

    • Duration 29m
    • Advanced