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Do you have any questions or doubts on your initial sponsored ads campaigns? Would you like to learn from the questions other advertisers may have? Join us for our new office hour initiative: our advertising experts will answer your questions...
In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale
This course will introduce you to Amazon Advertising ad types and placements, and creative types. . By the end of this course, you will be able to recognize ad types available within Amazon Advertising solutions and identify ad placements on...
This learning path will provide you with an overview of Sponsored Display, the self-service display advertising solution. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.
In this course, you will learn how to interpret metrics available through the advertising console, downloadable reports, and the API.
In this course, we'll provide step-by-step instructions for setting up a line item. You'll also learn about different settings like targeting, budget pacing, and optimizations.
In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.
In this course, you will learn about the advertised product report and how to use it to identify trends and inform your advertising strategy.
In this course, you'll learn how to navigate the Amazon DSP and set up a new advertiser and order.
In this course you will be introduced to Vendor Central and walk through the steps vendors take to manage their products on Amazon.
In this course, you'll learn about the information needed depending on your line item type, as well as creative policy guidelines.
In this course, you will learn best practices for advertising with sponsored ads during major shopping dates such as Prime Day and the holiday season.
In this course, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.
In this course, you will learn how to build a campaign strategy using the different targeting, measurement, and management capabilities.
In this course, you will learn what ad groups are, and how to set them up in your campaigns.
In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.
In this course, you will learn to examine four factors in order to optimize your campaigns: budget, ASINs, keywords, and bids.
This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.
In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page.
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.
In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.
In this course, you’ll learn which campaign-specific reports can provide insight into your sponsored ad campaigns and how to leverage them to help improve your performance.
Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.
In this course you will explore Seller Central and walk through the steps sellers take to list, sell, and ship products.
