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  • Optimize your Sponsored Display campaign

    In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country

    • Duration 25m
    • Rating 4.8
  • About the Amazon Advertising Certification Program 

    Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.

    • Rating 4.4
  • Get started with Amazon Streaming TV ads

    In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...

    • Duration 20m
    • Rating 5.0
    • Beginner
  • Welcome to the learning console

    Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation. 

    • Duration 5m
    • Rating 4.5
    • Beginner
  • Advertise with Sponsored Display and the Amazon DSP

    In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.

    • Duration 20m
    • Rating 5.0
    • Intermediate
  • Measure campaigns with Amazon Attribution (vendor)

    These courses will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 5.0
    • Award
  • Introduction to Amazon Attribution (vendor)

    This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available. 

    • Duration 15m
    • Rating 4.3
    • Beginner
  • Introduction to Amazon Advertising

    In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

    • Duration 27m
    • Rating 4.6
    • Beginner
  • Amazon sponsored ads Office Hours

    In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale

    • Event
    • Duration 1h
    • Beginner
  • Amazon sponsored ads Office Hours

    Do you have any questions or doubts on your initial sponsored ads campaigns? Would you like to learn from the questions other advertisers may have? Join us for our new office hour initiative: our advertising experts will answer your questions...

    • Event
    • Duration 1h
    • Beginner
  • Learn about Amazon ad types and placements

    This course will introduce you to Amazon Advertising ad types and placements, and creative types. . By the end of this course, you will be able to recognize ad types available within Amazon Advertising solutions and identify ad placements on...

    • Duration 30m
    • Rating 4.8
    • Beginner
  • Get started with Sponsored Display

    In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country

    • Duration 15m
    • Rating 4.8
  • Reach shoppers with Sponsored Display ads

    This learning path will provide you with an overview of Sponsored Display, the self-service display advertising solution. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.

    • Path
    • Rating 5.0
    • Beginner
    • Award
  • Learn about Amazon DSP supply and supply quality safeguards

    In this course, you will learn about the supply options available in Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also review the different programmatic buying methods, including auction versus fixed-price buying.

    • Duration 25m
    • Rating 4.5
  • Create a line item in the Amazon DSP

    In this course, we'll provide step-by-step instructions for setting up a line item. You'll also learn about different settings like targeting, budget pacing, and optimizations.

    • Duration 25m
    • Rating 5.0
  • Interpret your sponsored ads performance

    In this course, you will learn how to interpret metrics available through the advertising console, downloadable reports, and the API.

    • Duration 20m
    • Rating 4.7
    • Beginner
  • Interpret the advertised product report

    In this course, you will learn about the advertised product report and how to use it to identify trends and inform your advertising strategy.

    • Duration 5m
    • Rating 4.8
    • Beginner
  • Learn about Sponsored ad types

    In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.

    • Duration 12m
    • Rating 4.8
    • Beginner