Explore AMC use cases
In this course, you’ll learn how AMC fits with other ad tech products, explore common use cases for AMC, and review to the types of event tables available to query. By the end of this course, you’ll be able to:...
In this course, you’ll learn how AMC fits with other ad tech products, explore common use cases for AMC, and review to the types of event tables available to query. By the end of this course, you’ll be able to:...
This training provides an introduction to Amazon Marketing Cloud (AMC) and can be taken by users of any level or skillset.
In this course, you’ll learn about AMC features that enhance the core experience, as well as grow your understanding of how you can integrate AMC within your broader infrastructure to scale your team’s work. By the end of this course,...
In this course, you’ll learn about common AMC reporting scenarios and use cases available in the instructional query library (IQL), such as overlap analyses and audience measurement. By the end of this course, you’ll be able to:- Explain how to...
In this course, you’ll learn about AMC rule-based audiences and lookalike audiences. By the end of this course, you’ll be able to: - Describe AMC audiences and explain their benefits- Identify example use cases for AMC rule-based audiences and lookalike...
In this course, you’ll learn how your organization can start using AMC to generate custom insights and drive campaign performance. By the end of this course, you’ll be able to: - Explain how various roles are involved in the generation...