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  • Introduction to Amazon Advertising

    In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.

    • Duration 27m
    • Rating 4.6
    • Beginner

  • Amazon sponsored ads Office Hours

    In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale

    • Event
    • Duration 1h
    • Beginner

  • Amazon sponsored ads Office Hours

    Do you have any questions or doubts on your initial sponsored ads campaigns? Would you like to learn from the questions other advertisers may have? Join us for our new office hour initiative: our advertising experts will answer your questions...

    • Event
    • Duration 1h
    • Beginner

  • Learn about Amazon ad types and placements

    This course will introduce you to Amazon Advertising ad types and placements, and creative types. . By the end of this course, you will be able to recognize ad types available within Amazon Advertising solutions and identify ad placements on...

    • Duration 30m
    • Rating 4.9

  • Get started with Sponsored Display

    In this course you will explore the audience and tactics available with Sponsored Display that can help support your business objectives. *Availability varies by advertiser country

    • Duration 15m
    • Rating 4.9

  • Reach shoppers with Sponsored Display ads

    This learning path will provide you with an overview of Sponsored Display, the self-service display advertising solution. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.

    • Path
    • Rating 5.0
    • Beginner
    • Award

  • Interpret the advertised product report

    In this course, you will learn about the advertised product report and how to use it to identify trends and inform your advertising strategy.

    • Duration 5m
    • Rating 4.8
    • Beginner

  • Interpret your sponsored ads performance

    In this course, you will learn how to interpret metrics available through the advertising console, downloadable reports, and the API.

    • Duration 20m
    • Rating 4.8
    • Beginner

  • Learn about Sponsored ad types

    In this course, you will differentiate Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Create a line item in the Amazon DSP

    In this course, we'll provide step-by-step instructions for setting up a line item. You'll also learn about different settings like targeting, budget pacing, and optimizations.

    • Duration 25m
    • Rating 5.0

  • Get started in the Amazon DSP

    In this course, you'll learn how to navigate the Amazon DSP and set up a new advertiser and order.

    • Duration 11m
    • Rating 5.0
    • Beginner

  • Prepare for peak shopping periods

    In this course, you will learn best practices for advertising with sponsored ads during major shopping dates such as Prime Day and the holiday season.

    • Duration 8m
    • Rating 4.5
    • Beginner

  • Launch your first campaign in the Amazon DSP

    Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.

    • Path
    • Duration 45m
    • Rating 4.6
    • Beginner
    • Award

  • Introduction to the Amazon DSP

    In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.

    • Duration 16m
    • Rating 4.5
    • Beginner

  • Utilize campaign-specific reports for Sponsored ads

    In this course, you’ll learn which campaign-specific reports can provide insight into your sponsored ad campaigns and how to leverage them to help improve your performance.

    • Duration 8m
    • Rating 4.7
    • Intermediate

  • Promote and optimize your Store

    This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.

    • Duration 10m
    • Rating 4.8
    • Beginner

  • Optimize for retail readiness

    In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page.

    • Duration 15m
    • Rating 4.9

  • Reach goals for brands not selling on Amazon

    In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.

    • Duration 15m
    • Rating 4.3
    • Intermediate