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Interpret the advertised product report
In this course, you will learn about the advertised product report and how to use it to identify trends and inform your advertising strategy.
All Activities
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Interpret your sponsored ads performance
In this course, you will learn how to interpret metrics available through the advertising console, downloadable reports, and the API.
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Get started in the Amazon DSP
In this course, you'll learn how to navigate the Amazon DSP and set up a new advertiser and order.
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Utilize campaign-specific reports for Sponsored ads
In this course, you’ll learn which campaign-specific reports can provide insight into your sponsored ad campaigns and how to leverage them to help improve your performance.
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Get to know Vendor Central
In this course you will be introduced to Vendor Central and walk through the steps vendors take to manage their products on Amazon.
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Optimize for retail readiness
In this course, you will learn how to assess if a product detail page is retail ready for a campaign and develop recommendations for optimizing the page.
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Promote and optimize your Store
This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.
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Get organized with ad groups in Seller Central
In this course, you will learn what ad groups are, and how to set them up in your campaigns.
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Optimize your Sponsored ads campaign
In this course, you will learn to examine four factors in order to optimize your campaigns: budget, ASINs, keywords, and bids.
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Launch your first campaign in the Amazon DSP
Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.
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Set up a Sponsored ads campaign
In this course, you will learn how to build a campaign strategy using the different targeting, measurement, and management capabilities.
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Upload creatives in the Amazon DSP
In this course, you'll learn about the information needed depending on your line item type, as well as creative policy guidelines.
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Optimize your campaigns in the Amazon DSP
In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.
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Target your Sponsored ads campaign
In this course, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.
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Overview of Stores
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.
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Reach goals for brands not selling on Amazon
In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.
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Prepare for peak shopping periods
In this course, you will learn best practices for advertising with sponsored ads during major shopping dates such as Prime Day and the holiday season.
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Introduction to the Amazon DSP
In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.
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Optimize your Sponsored Brands campaign
In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.
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Introduction to Amazon retail
In this course, you'll be introduced to Amazon's retail business, with emphasis on Amazon's relationship with both vendors and sellers.
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Create reports in the Amazon DSP
In this course, you will walk through a step-by-step tutorial for creating a custom report in the Amazon DSP.
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Set up Attribution campaigns (sellers)
This course will walk you through how to set up an attribution order, tag, and how to generate a report.
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Introduction to the Amazon Attribution (sellers)
This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available.
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Gain insights with Amazon Attribution reporting (sellers)
In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.
