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276 results returned
  • Use sponsored ads to help grow your brand

    In this course, you'll learn about the customer journey on Amazon and how you can use free and paid advertising solutions, such as Sponsored Ads, Stores, Brand Follow, and Posts, to help grow your brand on Amazon.

    • Duration 22m
    • Rating 4.6
    • Beginner
  • Drive brand and product discoverability

    This course provides an in-depth understanding of how to drive brand and product discoverability on Amazon.com and the benefits of brand building. You will explore the benefits of building a Store on Amazon.com along with other brand growth tools including;...

    • Duration 25m
    • Rating 4.8
    • Advanced
  • Identify goals and metrics for campaign optimization

    In this course, you’ll learn how to set and measure your advertising goals around awareness, consideration, loyalty, and conversion. Before taking this course, you should know how to use sponsored ads (Sponsored Brands, Sponsored Display, Sponsored Products) and Amazon DSP...

    • Duration 22m
    • Rating 4.0
    • Advanced
  • Identify brand growth opportunities

    This course begins with an overview of Amazon growth levers that can help drive long-term brand growth on Amazon.com such as Subscribe & Save, Virtual Bundles, the monthly installments program, product badges, Manage Your Experiments, Brand Referral Bonus, and Product...

    • Duration 17m
    • Rating 3.7
    • Advanced
  • Amazon Ads Campaign Optimization Certification

    The Amazon Ads Campaign Optimization Advanced Practitioner Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and Amazon DSP campaigns. The Certification then validates...

    • Path
    • Duration 4.7h
    • Rating 5.0
    • Advanced
    • Credential
  • Amazon Ads Advanced Retail Certification

    The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces,...

    • Path
    • Duration 4.5h
    • Rating 5.0
    • Advanced
    • Credential
  • Introduction to Amazon Retail

    This course provides an in-depth understanding of Amazon's retail business models and the options available for order fulfillment, delivery, and shipping. You will learn about the different types of order fulfillment options, including Fulfillment by Amazon (FBA), Seller Fulfilled Prime...

    • Duration 19m
    • Rating 4.9
    • Beginner
  • Promote your products with deals, events, and more

    In this course, you will learn how to effectively use promotional offerings on Amazon.com to help increase sales and build customer loyalty. This course will cover the various types of promotional offerings, including Deals, Promotions, Coupons, key marketing events, and...

    • Duration 41m
    • Rating 5.0
    • Advanced
  • Optimize your sponsored ads campaigns

    In this course, you’ll use campaign insights for Sponsored Ads to analyze performance, identify opportunities, and make relevant adjustments to maximize your business objectives. Before taking this course, you should already be familiar with the Amazon Ads console, targeting, bids,...

    • Duration 25m
    • Rating 4.8
    • Advanced
  • Understand the basics of retail readiness

    This course provides an overview of retail readiness and product detail pages. You will begin by reviewing what retail readiness entails and it's importance for both the customer experience and your success as an Amazon.com selling partner. Next, dive into...

    • Duration 15m
    • Rating 4.8
    • Beginner
  • Amazon Ads Retail Certification

    The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts through selling on Amazon.com, and navigating the basics of Seller...

    • Path
    • Duration 3.8h
    • Rating 4.6
    • Beginner
    • Credential
  • Learn how to prep for Prime Day

    Start planning your strategy for key shopping events by exploring these resources to build advertising skills that will help you grow your business and reach new customers during busy periods.

    • Collection
  • Understand event tables and fields in AMC

    This course examines how to use event tables to generate reports in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Explain the field-level aggregation requirements and thresholds for reports when querying event tables...

    • Duration 35m
    • Rating 4.3
    • Intermediate
  • Perform advanced analyses in AMC

    This course will show you how to perform two types of advanced analyses in Amazon Marketing Cloud (AMC): the overlap analysis and the path to conversion analysis. By the end of this course, you'll be able to: - Describe overlap...

    • Duration 40m
    • Rating 5.0
    • Intermediate
  • Explore the AMC user interface

    Learn how to navigate within Amazon Marketing Cloud (AMC) and submit queries to explore unique measurement opportunities and gain an in-depth understanding of the shopping journey. By the end of this course, you’ll be able to:- Navigate the AMC user...

    • Duration 26m
    • Rating 4.8
    • Intermediate
  • Amazon Marketing Cloud Certification

    Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using...

    • Path
    • Duration 3.6h
    • Rating 5.0
    • Intermediate
    • Credential
  • Build Amazon Ads-attributed performance reporting

    This course reviews how to build Amazon Ads-attributed performance reporting in Amazon Marketing Cloud (AMC). By the end of this course, you'll be able to: - Describe the Amazon Ads attribution methodology- Explain how to build Amazon Ads-attributed performance reporting...

    • Duration 38m
    • Rating 5.0
    • Intermediate
  • Explore advanced use cases with AMC

    Learn how additional features, like rule-based audiences and paid features, can help you create more effective campaigns and reports. This course also reviews the differences between the AMC user interface (UI) and the AMC APIs, and how to access the...

    • Duration 30m
    • Rating 5.0
    • Intermediate
  • Understand AMC SQL

    Learn how to use the instructional query library (IQL) to create and edit queries based on your business and reporting needs. Explore specific SQL functions and syntax that you will use in Amazon Marketing Cloud to create queries. By the...

    • Duration 22m
    • Rating 4.3
    • Intermediate
  • Write queries within AMC

    This course reviews use cases that are possible in the AMC instructional query library (IQL) using some popular beginner and intermediate instructional queries (IQs). By the end of this course, you’ll be able to:- Understand how to build basic and...

    • Duration 26m
    • Rating 4.5
    • Intermediate