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  • Upload creatives in the Amazon DSP

    In this course, you'll learn about the information needed depending on your line item type, as well as creative policy guidelines.

    • Duration 12m
    • Rating 5.0
    • Beginner
  • Target your sponsored ads campaign

    In this course, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.

    • Duration 22m
    • Rating 4.8
    • Beginner
  • Utilize campaign-specific reports for Sponsored ads

    In this course, you’ll learn which campaign-specific reports can provide insight into your sponsored ad campaigns and how to leverage them to help improve your performance.

    • Duration 8m
    • Rating 4.7
    • Intermediate
  • Optimize your Sponsored ads campaign

    In this course, you will learn to examine four factors in order to optimize your campaigns: budget, ASINs, keywords, and bids.

    • Duration 15m
    • Rating 4.8
    • Intermediate
  • Use a holistic approach

    In this course, you will be learn how to incorporate Amazon Advertising into your media plans through teaching strategies to consider for long and short-term goals.

    • Duration 42m
    • Rating 3.0
    • Intermediate
  • Reach goals for brands not selling on Amazon

    In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.

    • Duration 15m
    • Rating 4.3
    • Intermediate
  • Launch your first campaign in the Amazon DSP

    Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.

    • Path
    • Duration 45m
    • Rating 4.7
    • Beginner
    • Award
  • Promote and optimize your Store

    This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.

    • Duration 10m
    • Rating 4.8
    • Beginner
  • Get to know Vendor Central

    In this course you will be introduced to Vendor Central and walk through the steps vendors take to manage their products on Amazon.

    • Duration 25m
    • Rating 4.9
    • Beginner
  • Optimize your campaigns in the Amazon DSP

    In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.

    • Duration 25m
    • Rating 4.8
    • Advanced
  • Set up a Sponsored ads campaign

    In this course, you will learn how to build a campaign strategy using the different targeting, measurement, and management capabilities.

    • Duration 29m
    • Rating 4.8
    • Beginner
  • Introduction to the Amazon DSP

    In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.

    • Duration 16m
    • Rating 4.5
    • Beginner
  • Analyze your Amazon DSP campaign performance

    In this course, you will learn about the campaign metrics included with Amazon Advertising, Amazon's attribution methodology, and the use cases for downloadable reports available through Amazon DSP.

    • Duration 17m
    • Rating 3.6
  • Optimize your Sponsored Brands campaign

    In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.

    • Duration 15m
    • Rating 4.5
    • Intermediate
  • Introduction to Amazon retail

    In this course, you'll be introduced to Amazon's retail business, with emphasis on Amazon's relationship with both vendors and sellers.

    • Duration 10m
    • Rating 4.8
    • Beginner
  • Create reports in the Amazon DSP

    In this course, you will walk through a step-by-step tutorial for creating a custom report in the Amazon DSP.

    • Duration 12m
    • Rating 5.0
    • Beginner
  • Measure campaigns with Amazon Attribution 

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.3
    • Beginner
    • Award
  • Introduction to Amazon Attribution 

    This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available. 

    • Duration 15m
    • Rating 4.7
    • Beginner
  • Gain insights with Amazon Attribution reporting 

    In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.

    • Duration 15m
    • Rating 5.0
    • Beginner
  • Set up Attribution campaigns 

    This course will walk you through how to set up an attribution order, tag, and how to generate a report.

    • Duration 15m
    • Rating 5.0
    • Beginner