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  • Target your sponsored ads campaign

    In this course, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.

    • Duration 22m
    • Rating 4.8
    • Beginner
  • Optimize your campaigns in the Amazon DSP

    In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.

    • Duration 25m
    • Rating 4.9
    • Advanced
  • Reach goals for brands not selling on Amazon

    In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.

    • Duration 15m
    • Rating 4.3
    • Intermediate
  • Overview of Stores

    This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.

    • Duration 8m
    • Rating 4.7
    • Beginner
  • Utilize campaign-specific reports for Sponsored ads

    In this course, you’ll learn which campaign-specific reports can provide insight into your sponsored ad campaigns and how to leverage them to help improve your performance.

    • Duration 8m
    • Rating 4.7
    • Intermediate
  • Prepare for peak shopping periods

    In this course, you will learn best practices for advertising with sponsored ads during major shopping dates such as Prime Day and the holiday season.

    • Duration 8m
    • Rating 4.6
    • Beginner
  • Introduction to the Amazon DSP

    In this course, you will learn about programmatic advertising with Amazon, as well as the benefits of using Amazon DSP to achieve your programmatic advertising goals.

    • Duration 16m
    • Rating 4.5
    • Beginner
  • Promote and optimize your Store

    This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.

    • Duration 10m
    • Rating 4.8
    • Beginner
  • Navigate Seller Central

    In this course you will explore Seller Central and walk through the steps sellers take to list, sell, and ship products.

    • Duration 15m
    • Rating 4.3
  • Optimize your Sponsored Brands campaign

    In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.

    • Duration 15m
    • Rating 4.5
  • Introduction to Amazon retail

    In this course, you'll be introduced to Amazon's retail business, with emphasis on Amazon's relationship with both vendors and sellers.

    • Duration 10m
    • Rating 4.8
    • Beginner
  • Create reports in the Amazon DSP

    In this course, you will walk through a step-by-step tutorial for creating a custom report in the Amazon DSP.

    • Duration 12m
    • Rating 5.0
    • Beginner
  • Measure campaigns with Amazon Attribution (seller)

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.2
    • Beginner
    • Award
  • Introduction to Amazon Attribution (seller) 

    This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available. 

    • Duration 15m
    • Rating 4.7
    • Beginner