Amazon Ads offers an at-scale, actionable, objective, and durable suite of first- and third-party measurement solutions to help advertisers grow their brands through video ads. This course will include measurement solutions available for Amazon Online Video, Sponsored Brands video, and...
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...
In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...
Have you considered your holiday shopping periods strategy? This beginner course will highlight methods you may choose to employ during holiday shopping periods. Here, you will find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
Join our two-day virtual event on October 18 and 19 to learn how to elevate your holiday campaigns.
Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
Welcome to the Automotive Advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
These self-service advertising courses and quick videos will teach you how to use sponsored ads and Stores to help grow your business before, during, and after the holiday season.
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder. By the end of this course, you'll be able to:...
In this course, you will learn what Amazon Streaming TV ads are and where they are used within Amazon. This video will introduce you to why Streaming TV matters to your marketing and how you can measure the impact of...
Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t...
Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t...
Find out how to take a specific step when you’re creating or adjusting your campaigns. These super-short videos show you exactly how it’s done.
In this course, you'll learn about the customer journey on Amazon and how you can use free and paid advertising solutions, such as Sponsored Ads, Stores, Brand Follow, and Posts, to help grow your brand on Amazon. After taking this,...
