In this course, you’ll learn about the different ad types available with Amazon Ads and explore how different ad types can be used to help reach customers and achieve business goals. You will take a deep dive into Amazon Ads...
In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will...
In this course, you'll learn how to navigate Amazon DSP and about Amazon DSP hierarchy. You'll learn about the different line items settings available to help achieve campaign goals such as segmenting audiences, budget pacing, and optimizations. You will review...
In this course you will learn how sales attribution is considered for each of the sponsored ad types, and practice reading the insights to make decisions on how to optimize campaign performance.
The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability through Amazon growth levers, expanding to international marketplaces,...
In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more.
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...
In this course, you will learn about the campaign metrics included with Amazon Advertising, Amazon's attribution methodology, and the use cases for downloadable reports available through Amazon DSP.
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
In this course, you will learn about the supply options available in Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also review the different programmatic buying methods, including auction versus fixed-price buying.
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...
The Amazon Ads Campaign Optimization Advanced Practitioner Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and Amazon DSP campaigns. The Certification then validates...
In this course, you'll learn about the customer journey on Amazon and how you can use free and paid advertising solutions, such as Sponsored Ads, Stores, Brand Follow, and Posts, to help grow your brand on Amazon.
In this course, you’ll explore clean room definitions and concepts to understand their purpose and the benefits they provide to advertisers. By the end of this course, you’ll be able to: - Identify current industry trends and terms related to...
This training provides an introduction to Amazon Marketing Cloud (AMC) and can be taken by users of any level or skillset.
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using...
This learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives. This plan is ideal for mid-career professionals responsible for managing budgets...
In this learning path, you'll learn about metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance helps you to make adjustments to improve your ads campaigns.
This course will demonstrate a few of the possibilities you can consider with Amazon Advertising's custom solutions.
