Skip to main content

All Activities

336 results returned
  • Create Sites and videos in Amazon Ad Server

    Learn about how to create and manage video transcoding as well as how Site settings affect Amazon Ad Server delivery. By the end of this course you'll be able to: Manage a Site and create a video trans-coding profile Understand...

    • Duration 25m
    • Rating 5.0
    • Advanced
  • Create search integrations in Amazon Ad Server

    Learn how to leverage the benefits of search and other integrations in Amazon Ad Server. By the end of this course you'll be able to: Familiarize yourself with Amazon Ad Server integrations Add a Direct Search Integration in Search Analytics...

    • Duration 31m
    • Rating 5.0
    • Advanced
  • Explore & Utilize Amazon Ad Server Target Audiences

    Learn how to use AAS rotations and Target Audiences feature to optimize your campaign delivery. By the end of this course you'll be able to: Create a Target Audience Use Target Audiences to achieve your KPIs

    • Duration 29m
    • Rating 5.0
    • Advanced
  • Explore DCO in Amazon Ad Server

    Learn about AAS’s Dynamic Creative Optimization (DCO) and explore how it can benefit your campaign. You will also learn steps you can take to plan and manage your DCO campaign. By the end of this course you'll be able to:...

    • Duration 11m
    • Rating 5.0
    • Advanced
  • Select the right bid strategy for your Amazon DSP campaign

     In this video, we will demonstrate how Amazon Ads’ bid strategies use algorithms powered by model-predicted actions to make bids on your behalf. You will learn the primary controls for each bid strategy and how calibrating bid settings can help...

    • Video
    • Duration 3m
    • Rating 5.0
    • Intermediate
  • Make your product detail pages Retail Ready

    In this video, we will review all the necessary information to ensure that product detail pages are Retail Ready; things like customer reviews, clear pictures and description, and stock availability.

    • Video
    • Duration 2m
    • Rating 4.3
    • Beginner
  • Review report insights in Amazon Ad Server

    Learn how to review report insights based on different factors, like media cost and attribution models. By the end of this course you'll be able to: Review report insights and make and make informed decisions based on media cost to...

    • Duration 8m
    • Rating 5.0
    • Advanced
  • Use Advanced Tag Tester Tool in Amazon Ad Server

    Learn how to use advanced options of the Tag Tester Tool such as Data Collection Modes and web page Variable analysis. By the end of this course you'll be able to: Utilize Tag Tester Tool to review remarketing cookies on...

    • Duration 9m
    • Rating 5.0
    • Advanced
  • Work with Variables in Amazon Ad Server

    Learn how to benefit from using Variables and optimize your campaign. By the end of this course you'll be able to: Create and manage Variables Use Variables in Amazon Ad Server (AAS)

    • Duration 19m
    • Rating 5.0
    • Advanced
  • Review RDF reports in Amazon Ad Server

    Learn how to work with multiple Raw Data Feed (RDF) report types. By the end of this course you'll be able to: Utilize and manage Metadata files when running RDF reports Utilize and manage RDF feed files to understand campaign...

    • Duration 7m
    • Rating 5.0
    • Advanced
  • Work with Global Tag Managers in Amazon Ad Server

    Learn how to set up and manage global account structures and how Global Tag Managers work with multiple accounts. By the end of this course you'll be able to: Set up a Global Tag Manager structure Understand Global Conversion Activities...

    • Duration 12m
    • Rating 5.0
    • Advanced
  • Modify Amazon Ad Server Tag Manager audiences

    Learn how to leverage the full potential of Tag Manager by combining activity rule criteria to reach your audience and validating setup through Mapping Reports. By the end of this course you'll be able to: Combine multiple criteria in Tag...

    • Duration 20m
    • Rating 5.0
    • Advanced
  • Optimize your marketing with research studies

    This course will introduce two research solutions, Audience Research and Creative Testing, on the Amazon DSP and powered by the Amazon Shopper Panel. You can run these studies during media planning to learn more about key audiences to help optimize...

    • Duration 20m
    • Rating 5.0
  • Select the right video ads for your goals

    This course explains how Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads can meet your campaign needs. In this course, you will learn the use cases for each of these video products, how these video...

    • Duration 20m
    • Rating 4.8
    • Beginner
  • Explore Amazon video ad products

    In this video, you will learn what Amazon video ads are and how you can use them in your advertising strategy. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. After...

    • Video
    • Duration 2m
    • Rating 4.7
  • Use video ads to enhance your advertising strategy

    This course explains the importance of video ads in advertising and contextualizes their value in your advertising strategy for your brand. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads products...

    • Duration 20m
    • Rating 4.6
    • Beginner
  • Amazon Video Ads Certification

    The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...

    • Path
    • Rating 5.0
    • Beginner
    • Credential
  • Measure your video ads impact

    Amazon Ads offers an at-scale, actionable, objective, and durable suite of first- and third-party measurement solutions to help advertisers grow their brands through video ads. This course will include measurement solutions available for Amazon Online Video, Sponsored Brands video, and...

    • Duration 16m
    • Rating 4.9
    • Beginner
  • Reach your audiences with video ads

    This course explains the different audience and product/keyword targeting options available for Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. In this course, you will learn the use cases for each and how they can...

    • Duration 16m
    • Rating 4.9
    • Beginner
  • Measure your campaign’s performance

    This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...

    • Duration 15m
    • Rating 4.4
    • Beginner
  • Identify core policies for sponsored ads

    In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...

    • Duration 10m
    • Rating 4.9
    • Beginner
  • Grow your grocery brand

    Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.

    • Collection