Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t...
Peak periods can provide valuable opportunities to reach shoppers and increase sales if you know how to make the most of the key shopping days. It all starts with a solid plan, and we’re here to make sure you don’t...
Find out how to take a specific step when you’re creating or adjusting your campaigns. These super-short videos show you exactly how it’s done.
Amazon’s Prime Day is one of the biggest brand-building opportunities of the year, with the ability to reach highly engaged consumers. In this webinar learn about our Prime Day 2022 DSP best practices to build your Prime Day DSP campaign...
This learning path will provide you with an overview of Sponsored Brands. You will learn about the benefits of Sponsored Brands, how to incorporate them into your campaigns, and how to assess performance and make strategic improvements.
These courses will provide end-to-end instruction for setting up your Store for success, including best practices for design and navigation, and tips for optimizing based on insights.
This learning path will provide you with an overview of Sponsored Display. You will learn how this benefits your advertising strategy, best practices for campaign set up and available metrics for optimization.
To help grow your brand on Amazon, we recommend creating growth marketing, or objective-based strategies, to engage shoppers at each stage of the customer journey. In this learning path, you'll learn about the key objectives, the metrics that inform...
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and...
As you start to run campaigns to grow your brand, brand metrics can you help you assess performance at each stage of the customer journey. Understanding performance at each stage is essential to informing future improvements and updated strategies that...
Once you complete the questions below you can enroll the 2022 Amazon DSP Prime Day Best Practices Webinar Webinar Dates
In this course, you will learn about Amazon Advertising’s Guidelines and Acceptance Policies (GAP). You will have opportunities to review compliant and non-compliant content surrounding topics such as legibility, branding, claims and more.
This form is for learning console support only (webinars, certifications, eLearning courses, etc.) .
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suited for advertisers or agency professionals who leverage Amazon DSP’s managed or...
In this course, you will learn about the supply options available in Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also review the different programmatic buying methods, including auction versus fixed-price buying.
In this course you will learn about the different types of audience solutions that can be used in Amazon DSP. You will learn how to add and create Amazon audiences in Amazon DSP, including prebuilt and custom audiences. You will...
In this course, you will learn about the automatic and manual campaign optimization options available to you in Amazon DSP, and optimization strategies to consider for given scenarios.
