Webinar recording videos: Measure and analyse your performance for non brand owners
For advertisers that regularly adjust their campaigns and want to have a better understanding of campaign reports.
All Activities
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Amazon Ad Tech journey
The courses and resources in this collection review adtech solutions and tools, including Amazon DSP, Sizmek Ad Suite, Amazon Marketing Cloud, Amazon Attribution, Selling Partner APIs and Amazon Ads API.
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Webinar: Consejos para mejorar tus campañas del cuarto trimestre
Hemos recopilado las solicitudes que nos habéis hecho durante todo el año y hemos invitado a expertos que nos ayudarán a tratar los temas que más importan en nuestra cumbre virtual Crea tu itinerario para la temporada de compras: consejos...
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Webinar: Tips to elevate your Q4 campaigns
We've been collecting your requests throughout the year, and we've called in a range of guests to help address the topics that matter to you most in our Create: your shopping season path: Tips to elevate your Q4 campaigns virtual summit.
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Sponsored ads bootcamp
The sponsored ads bootcamp, designed for new advertisers, covers foundational topics and strategies to help you run high quality campaigns. Through this bootcamp, we'll teach you how to set up campaigns to match your goals, analyze performance data, and implement...
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Analyze sponsored ads metrics and reports
In this learning path, you'll learn about available metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance is an important part of making adjustments to improve future campaigns.
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Learn strategies to improve sponsored ads performance
In this learning path, you'll learn how to make strategic adjustments to your campaign to help improve performance and which insights are most impactful.
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Learn the fundamentals of sponsored ads
In this learning path, you will learn how to use sponsored ads effectively. This path will introduce you to common terms, features, and functionality that you can use to help drive advertising effectiveness.
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Understand sponsored ads sales attribution
In this course you will learn how sales attribution is considered for each of the sponsored ad types, and practice reading the insights to make decisions on how to optimize campaign performance.
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Optimize your bids and budgets
As your campaign runs, we recommend adjusting your bidding and budgeting strategy. In this course, you'll learn tactics to adjust bidding and budgeting based on campaign performance.
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Increase consideration on Amazon with sponsored ads
This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.
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Report on key metrics for sponsored ads
In this course you will learn about reporting metrics available, how to locate and utilize the advertising console to retrieve reports, and how to read the downloadable reports.
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Use reports to draw campaign insights
In this course, you will learn how to interpret report insights, and use the insights to optimize your sponsored ads campaign.
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Build campaigns to achieve your business goals
Choosing the right ASINs and ad types for your objectives is key for success. In this course, you'll learn the best strategies for setting up your campaigns.
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Introduction to keyword and product targeting
Use targeting to help reach relevant audiences with sponsored ads. In this course, you'll learn about the different targeting options available and how to set up targeting in your first campaign.
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Optimize your product pages for advertising
To help make advertising effective, you need to ensure your products are "retail ready". In this course, you'll learn how to ensure your products, or ASINs, are ready to promote in your advertising campaigns.
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Get started with bids and budgets
Bidding and budgeting helps you determine how much you invest in your ads over time. In this course, you'll learn the different bidding and budgeting options available and how to set them up.
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Launch your first Fire TV ad campaign
Advertising with Fire TV allows you to promote brand awareness, reach new audiences, and help customers engage with your Fire TV apps or video content with streaming advertising. In this learning path, you’ll learn the benefits of Fire TV, how...
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Launch your first campaign with Amazon Ad Server
After completing this learning path, you will understand which Amazon Ad Server (AAS) campaign management solutions you can leverage as part of your advertising strategy. You will become familiar with the different AAS campaign management capabilities and understand how they...
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Track site activity with Amazon Ad Server Tag Manager
In this learning path, you will learn about the different tag management capabilities and solutions you can benefit from. You will be able to select the relevant tagging option and know how to set it up and customize it to...
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Amazon Ad Server Certification
Amazon Ad Server (AAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities,...
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Interpret campaign metrics with Amazon Ad Server
This learning path provides an overview of Amazon Ad Server (AAS) reporting capabilities and drill into the 3 different report types you can choose from. You will understand what you can measure through AAS and learn how to create custom...
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Video series: Optimize your Prime Day 2021 ad campaigns
In these recordings from our Prime Day seminar, we’ll help you prepare for Prime Day as an advertiser on Amazon. You’ll learn how our self-service solutions can help you connect with customers, get more exposure for your products, brand and...
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Introduction to Amazon Marketing Cloud (AMC)
In this introduction to Amazon Marketing Cloud (AMC) course, you will learn how custom analytics and insights developed in Amazon Marketing Cloud can help you reach your advertising goals across varying customer journeys and media.
