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  • Create a line item in the Amazon DSP

    In this course, we'll provide step-by-step instructions for setting up a line item. You'll also learn about different settings like targeting, budget pacing, and optimizations.

    • Duration 25m
    • Rating 5.0

  • Get started in the Amazon DSP

    In this course, you'll learn how to navigate the Amazon DSP and set up a new advertiser and order.

    • Duration 11m
    • Rating 4.7
    • Beginner

  • Launch your first campaign in the Amazon DSP

    Ready to get started with your first campaign in the Amazon DSP? These courses will provide step-by-step instructions from setting up your first order to customizing reports.

    • Path
    • Duration 45m
    • Rating 4.8
    • Beginner
    • Award

  • Promote and optimize your Store

    This course will explain methods for promoting your Store through organic and paid traffic, and will provide recommendations for utilizing Store insights.

    • Duration 10m
    • Rating 4.9
    • Beginner

  • Navigate Seller Central

    In this course you will explore Seller Central and walk through the steps sellers take to list, sell, and ship products.

    • Duration 15m
    • Rating 4.5

  • Reach goals for brands not selling on Amazon

    In this course, you will learn about the benefits for using Amazon Advertising when your brand does not sell goods or services on Amazon, focusing on link-out campaign strategies.

    • Duration 15m
    • Rating 4.6
    • Intermediate

  • Use a holistic approach

    In this course, you will be learn how to incorporate Amazon Advertising into your media plans through teaching strategies to consider for long and short-term goals.

    • Duration 42m
    • Rating 3.3
    • Intermediate

  • Prepare for peak shopping periods

    In this course, you will learn best practices for advertising with sponsored ads during major shopping dates such as Prime Day and the holiday season.

    • Duration 16m
    • Rating 4.6
    • Beginner

  • Upload creatives in the Amazon DSP

    In this course, you'll learn about the information needed depending on your line item type, as well as creative policy guidelines.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Overview of Stores

    This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder.

    • Duration 8m
    • Rating 4.7
    • Beginner

  • Get to know Vendor Central

    In this course you will be introduced to Vendor Central and walk through the steps vendors take to manage their products on Amazon.

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Optimize your Sponsored Brands campaign

    In this course, you will learn how to help set your Sponsored Brands campaigns up for success, and the methods used to evaluate the performance of Sponsored Brands.

    • Duration 15m
    • Rating 4.6
    • Intermediate

  • Introduction to Amazon retail

    In this course, you'll be introduced to Amazon's retail business, with emphasis on Amazon's relationship with both vendors and sellers.

    • Duration 10m
    • Rating 4.9
    • Beginner

  • Create reports in the Amazon DSP

    In this course, you will walk through a step-by-step tutorial for creating a custom report in the Amazon DSP.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Gain insights with Amazon Attribution reporting 

    In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Set up Attribution campaigns 

    This course will walk you through how to set up an attribution order, tag, and how to generate a report.

    • Duration 15m
    • Rating 5.0
    • Beginner

  • Introduction to Amazon Attribution 

    This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available. 

    • Duration 15m
    • Rating 4.8
    • Beginner

  • Measure campaigns with Amazon Attribution 

    This learning path will provide an introduction to the Amazon Attribution beta.  We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.

    • Path
    • Rating 4.4
    • Beginner
    • Award