Work with Variables in Amazon Ad Server
Learn how to benefit from using Variables and optimize your campaign. By the end of this course you'll be able to: Create and manage Variables Use Variables in Amazon Ad Server (AAS)
All Activities
-
-
Review RDF reports in Amazon Ad Server
Learn how to work with multiple Raw Data Feed (RDF) report types. By the end of this course you'll be able to: Utilize and manage Metadata files when running RDF reports Utilize and manage RDF feed files to understand campaign...
-
Modify Amazon Ad Server Tag Manager audiences
Learn how to leverage the full potential of Tag Manager by combining activity rule criteria to reach your audience and validating setup through Mapping Reports. By the end of this course you'll be able to: Combine multiple criteria in Tag...
-
Use Advanced Tag Tester Tool in Amazon Ad Server
Learn how to use advanced options of the Tag Tester Tool such as Data Collection Modes and web page Variable analysis. By the end of this course you'll be able to: Utilize Tag Tester Tool to review remarketing cookies on...
-
Optimize your marketing with research studies
This course will introduce two research solutions, Audience Research and Creative Testing, on the Amazon DSP and powered by the Amazon Shopper Panel. You can run these studies during media planning to learn more about key audiences to help optimize...
-
Use video ads to enhance your advertising strategy
This course explains the importance of video ads in advertising and contextualizes their value in your advertising strategy for your brand. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads products...
-
Select the right video ads for your goals
This course explains how Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads can meet your campaign needs. In this course, you will learn the use cases for each of these video products, how these video...
-
Explore Amazon video ad products
In this video, you will learn what Amazon video ads are and how you can use them in your advertising strategy. Here, you will learn about Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. After...
-
Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification...
-
Reach your audiences with video ads
This course explains the different audience and product/keyword targeting options available for Amazon Online Video, Sponsored Brands video, Sponsored Display video, and Streaming TV ads. In this course, you will learn the use cases for each and how they can...
-
Measure your video ads impact
Amazon Ads offers an at-scale, actionable, objective, and durable suite of first- and third-party measurement solutions to help advertisers grow their brands through video ads. This course will include measurement solutions available for Amazon Online Video, Sponsored Brands video, and...
-
Measure your campaign’s performance
This course will introduce two measurement solutions available on the Amazon DSP: Omnichannel Metrics (OCM) and Amazon Brand Lift (beta). OCM is available for consumer packaged goods marketers and grocery advertisers. Amazon Brand Lift (beta) measurement solutions is available to...
-
Identify core policies for sponsored ads
In this course, you will learn to: - Ensure your sponsored ads meet Amazon Ads’ core policies for copy, promotions, claims, image guidelines, and brand name and logo - Follow Amazon Ads’ product acceptability guidelines for prohibited and restricted products...
-
Register for our shopping season virtual summit
Join our two-day virtual event on October 18 and 19 to learn how to elevate your holiday campaigns.
-
Grow your grocery brand
Welcome to the grocery advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
-
-
Grow your automotive brand
Welcome to the Automotive Advertising collections page. The courses and resources below will help you grow your brand using the full suite of Amazon Ads products and solutions.
-
-
-
Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
-
-
-
-
Get the most from your Store
This course will introduce you to Stores on Amazon, highlighting their possible benefits to your advertising strategy. You will also learn about the features and use of the Store builder. By the end of this course, you'll be able to:...
