Gain insights with Amazon Attribution reporting
In this course, we'll review how metrics available within Amazon Attribution's reporting relate to the customer decision journey and how to assess campaign performance.
All Activities
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Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media's performance.
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Set up Attribution campaigns
This course will walk you through how to set up an attribution order, tag, and how to generate a report.
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Introduction to Amazon Attribution
This course will introduce you to the Amazon Attribution beta. You'll learn the basics of Amazon Attribution, its methodology, and the metrics available.
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