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305 results returned

  • Learn the fundamentals of sponsored ads

    In this learning path, you will learn how to use sponsored ads effectively. It will introduce you to common terms, features, and functionalities that you can use to help drive advertising effectiveness.

    • Path
    • Duration 1.7h
    • Rating 4.9
    • Beginner
    • Credential

  • Analyze sponsored ads metrics and reports

    In this learning path, you'll learn about metrics and reporting tools and how to use them to assess your campaigns. Analyzing campaign performance helps you to make adjustments to improve your ads campaigns. 

    • Path
    • Duration 27m
    • Rating 4.8
    • Beginner
    • Credential

  • Report on key metrics for sponsored ads

    In this course you will learn about reporting metrics available, how to locate and utilize the advertising console to retrieve reports, and how to read the downloadable reports.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Optimize your keyword and product targeting

    Adjusting your targeting strategy while campaigns are in flight may help improve campaign performance. In this course, you'll learn tactics to help improve your targeting based on campaign performance.

    • Duration 12m
    • Rating 4.8
    • Beginner

  • Increase consideration on Amazon with sponsored ads

    This learning path introduces the "consideration" stage of the shopping journey on Amazon. You will learn specific tactics to help reach customers actively browsing in your category on Amazon so they can consider your products and brand.

    • Path
    • Duration 38m
    • Rating 5.0
    • Intermediate

  • Use reports to draw campaign insights

    In this course, you will learn how to interpret report insights, and use the insights to optimize your sponsored ads campaign.

    • Duration 15m
    • Rating 4.9
    • Beginner

  • Optimize your bids and budgets

    As your campaign runs, we recommend adjusting your bidding and budgeting strategy. In this course, you'll learn tactics to adjust bidding and budgeting based on campaign performance.

    • Duration 35m
    • Rating 4.9
    • Beginner

  • Understand sponsored ads sales attribution

    In this course you will learn how sales attribution is considered for each of the sponsored ad types, and practice reading the insights to make decisions on how to optimize campaign performance. 

    • Duration 10m
    • Rating 4.7
    • Beginner

  • Get started with bids and budgets

    Bidding and budgeting helps you determine how much you invest in your ads over time. In this course, you'll learn the different bidding and budgeting options available and how to set them up.

    • Duration 25m
    • Rating 4.8
    • Beginner

  • Introduction to keyword and product targeting

    Use targeting to help reach relevant audiences with sponsored ads. In this course, you'll learn about the different targeting options available and how to set up targeting in your first campaign. 

    • Duration 27m
    • Rating 4.8
    • Beginner

  • Build campaigns to achieve your business goals

    Choosing the right ASINs and ad types for your objectives is key for success. In this course, you'll learn the best strategies for setting up your campaigns.

    • Duration 21m
    • Rating 4.7
    • Beginner

  • Optimize your product pages for advertising

    To help make advertising effective, you need to ensure your products are "retail ready". In this course, you'll learn how to ensure your products, or ASINs, are ready to promote in your advertising campaigns. 

    • Duration 26m
    • Rating 4.8
    • Beginner

  • Launch your first Fire TV ad campaign

    Advertising with Fire TV allows you to promote brand awareness, reach new audiences, and help customers engage with your Fire TV apps or video content with streaming advertising. In this learning path, you’ll learn the benefits of Fire TV, how...

    • Path
    • Duration 4m
    • Rating 5.0
    • Beginner

  • Build consistent brand content with creative assets

    In this course you will learn about the benefits and features of creative assets, a new application available to advertisers in the Advertising Console. Creative assets enables advertisers to provide a consistent shopping experience by easily storing, organizing, and re-using...

    • Duration 20m
    • Rating 4.8
    • Beginner

  • Launch your first campaign with Amazon Ad Server

    After completing this learning path, you will understand which Amazon Ad Server (AAS) campaign management solutions you can leverage as part of your advertising strategy. You will become familiar with the different AAS campaign management capabilities and understand how they...

    • Path
    • Rating 4.7
    • Beginner
    • Credential

  • Track site activity with Amazon Ad Server Tag Manager

    In this learning path, you will learn about the different tag management capabilities and solutions you can benefit from. You will be able to select the relevant tagging option and know how to set it up and customize it to...

    • Path
    • Rating 4.5
    • Beginner
    • Credential

  • Interpret campaign metrics with Amazon Ad Server

    This learning path provides an overview of Amazon Ad Server (AAS) reporting capabilities and drill into the 3 different report types you can choose from. You will understand what you can measure through AAS and learn how to create custom...

    • Path
    • Rating 5.0
    • Beginner
    • Credential

  • Amazon Ad Server Certification

    Amazon Ad Server (AAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, advanced dynamic creative optimization capabilities,...

    • Collection
    • Rating 5.0
    • Beginner
    • Credential

  • Video series: Optimize your Prime Day 2021 ad campaigns 

    In these recordings from our Prime Day seminar, we’ll help you prepare for Prime Day as an advertiser on Amazon. You’ll learn how our self-service solutions can help you connect with customers, get more exposure for your products, brand and...

    • Path
    • Rating 5.0
    • Beginner