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All Activities

276 results returned
  • Webinar: Tips for optimizing your budget and bids

    Learn how to be ultra-strategic in adjusting your bids and budgets, so you can drive the right results for your business and its goals. This free webinar will include an on-screen demo and scenario-based guidance to help you optimize your...

    • Event
    • Duration 1h
    • Intermediate
  • Webinar: Tips for optimizing your keywords strategy

    In this free webinar, you'll learn how to get the most out of your campaigns by finding, choosing, and using keywords more effectively. We'll take a close look at the advertising reports that will guide your efforts, helping you optimize...

    • Event
    • Duration 1h
    • Intermediate
  • Sponsored ads for Authors

    This learning path is designed for Authors to learn about sponsored ads targeting, strategy, and optimization. You'll learn about ad types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making adjustments to optimize campaign...

    • Path
    • Rating 4.8
    • Beginner
    • Credential
  • Learn about sponsored ad types for Authors

    In this course for authors, you will learn about Amazon Advertising’s sponsored ad types, identify benefits and use cases, examine placements across devices, and select the appropriate ad type for your campaign objectives. 

    • Duration 12m
    • Rating 4.7
    • Beginner
  • Target your sponsored ads campaign for Authors

    In this course for authors, you will learn about the targeting options for Amazon Advertising’s sponsored ads, and determine the most effective targeting method to meet your objectives.

    • Duration 22m
    • Rating 4.6
    • Beginner
  • Set up a sponsored ads campaign for Authors

    In this course for authors, you will learn how to build a campaign strategy using the different targeting, measurement, and management capabilities.

    • Duration 29m
    • Rating 4.5
    • Beginner
  • バーチャルサミット録画:第4四半期のキャンペーンを向上させる

    バーチャルサミットでは、シナリオ主導型の焦点を絞ったコンテンツ(ワークショップ、ゲストスピーカー、商品専門家との率直な会話など)を取り上げています。これにより、貴社と関連性の高いトピックについて理解を深めるのに役立ちます。目標を起点として戦略を考える方法から、ピーク時の成功のための準備まで、貴社の戦略に応用できる実践的なことを学ぶことができます。

    • Path
    • Rating 5.0
  • Grabación de la cumbre virtual: Mejora tu campaña del cuarto trimestre

    Nuestras cumbres virtuales incluyen contenido centrado en escenarios y altamente específico (como talleres, ponentes invitados, charlas distendidas con expertos en productos y más) para ayudarte a profundizar en los temas que te interesan. Recibirás recomendaciones prácticas que podrás aplicar a...

    • Path
    • Rating 5.0
    • Intermediate
  • Virtual summit recording: Elevate your Q4 campaign

    Our virtual summits feature scenario-driven, highly-focused content (including workshops, guest speakers, candid chats with product experts, and more) to help you dive deep into topics you care about. You’ll learn actionable recommendations that you can apply to your strategies—from how...

    • Path
    • Rating 5.0
  • Virtual summit recording: Elevate your Q4 campaign

    Our virtual summits feature scenario-driven, highly-focused content (including workshops, guest speakers, candid chats with product experts, and more) to help you dive deep into topics you care about. You’ll learn actionable recommendations that you can apply to your strategies—from how...

    • Path
    • Rating 5.0
  • Create and manage Amazon Ad Server reports

    This course provides an overview of Amazon Ad Server reporting, how to create an aggregated report using a template, and how to review reporting history to download copies of completed reports.By the end of this course you'll be able to:...

    • Duration 22m
    • Rating 5.0
    • Beginner
  • Use aggregated reports in Amazon Ad Server

    This course reviews how to create a new custom aggregated report, search data in AAS aggregated reports, and easily report on multiple AAS accounts. By the end of this course you'll be able to: Describe the benefits of aggregated reporting...

    • Duration 21m
    • Rating 5.0
    • Beginner
  • Use path to conversion reports in Amazon Ad Server

    This course provides an overview of path to conversion reports, how to create and customize new path to conversion reports in Amazon Ad Server, and how to analyze the results. By the end of this course you'll be able to:...

    • Duration 17m
    • Rating 3.5
    • Beginner
  • Use raw data feeds in Amazon Ad Server

    This course introduces Amazon Ad Server (AAS) raw data feeds, how to setup new raw data feeds, and how privacy rules impact the extraction of raw data feed files. By the end of this course you'll be able to: Use...

    • Duration 20m
    • Rating 5.0
    • Beginner
  • Introduction to Amazon Ad Server

    Familiarize yourself with AAS structure, menus and navigation. Set up an account and other entities within your account. By the end of this course you'll be able to: Understand the benefits of Amazon Ad Server Navigate through the ad server...

    • Duration 35m
    • Rating 4.4
    • Beginner
  • Work with Tag Manager activity rules

    Understand the logic of Tag Manager activity rules to successfully plan your remarketing strategy. Learn how to define and manage your conversion retargeting, third-party and site activities. By the end of this course you'll be able to: Define new and...

    • Duration 36m
    • Rating 3.0
    • Beginner
  • Publish placement tags and go live in Amazon Ad Server

    Launch your campaign live by generating placement tags. By the end of this course you'll be able to: Generate placement tags in the ad server Distribute placement tags to different publishers directly Know which placement tags to use depending on...

    • Duration 12m
    • Rating 4.5
    • Beginner
  • Manage ads and placements in Amazon Ad Server

    Learn how to successfully manage ads, optimizations and ad rotations. By the end of this course you'll be able to: Edit, assign, and duplicate master ads Attach, detach, and disable ads to placements in simple trafficking mode Create and modify...

    • Duration 50m
    • Rating 5.0
    • Beginner