Grabación de Vídeo: Mide y analiza tu rendimeinto para autores de KPD
Para anunciantes que ajustan regularmente sus campañas y desean tener una mejor comprensión de los informes de campaña.
All Activities
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Create and manage Amazon Ad Server reports
This course provides an overview of Amazon Ad Server reporting, how to create an aggregated report using a template, and how to review reporting history to download copies of completed reports.By the end of this course you'll be able to:...
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Use aggregated reports in Amazon Ad Server
This course reviews how to create a new custom aggregated report, search data in AAS aggregated reports, and easily report on multiple AAS accounts. By the end of this course you'll be able to: Describe the benefits of aggregated reporting...
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Use path to conversion reports in Amazon Ad Server
This course provides an overview of path to conversion reports, how to create and customize new path to conversion reports in Amazon Ad Server, and how to analyze the results. By the end of this course you'll be able to:...
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Use raw data feeds in Amazon Ad Server
This course introduces Amazon Ad Server (AAS) raw data feeds, how to setup new raw data feeds, and how privacy rules impact the extraction of raw data feed files. By the end of this course you'll be able to: Use...
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Introduction to Amazon Ad Server Tag Manager
Explore benefits of using Tag Manager and learn how it works and which formats are available. Understand the set up process and how to publish and implement Tag Manager. By the end of this course you'll be able to: Describe...
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Work with Tag Manager activity rules
Understand the logic of Tag Manager activity rules to successfully plan your remarketing strategy. Learn how to define and manage your conversion retargeting, third-party and site activities. By the end of this course you'll be able to: Define new and...
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Publish placement tags and go live in Amazon Ad Server
Launch your campaign live by generating placement tags. By the end of this course you'll be able to: Generate placement tags in the ad server Distribute placement tags to different publishers directly Know which placement tags to use depending on...
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Introduction to Amazon Ad Server analytics
This course provides a basic introduction to Amazon Ad Server analytics. It includes an overview of the custom report options available, including attribution models and how to visualize campaign data using the Visual Analytics dashboard. By the end of this...
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Introduction to Amazon Ad Server
Familiarize yourself with AAS structure, menus and navigation. Set up an account and other entities within your account. By the end of this course you'll be able to: Understand the benefits of Amazon Ad Server Navigate through the ad server...
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Create a Tag Manager in Amazon Ad Server
Explore benefits of using Tag Manager and learn how it works and which formats are available. Understand the set up process and how to publish and implement Tag Manager. By the end of this course you'll be able to: Describe...
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Set up click-through URLs and third-party tracking events in Amazon Ad Server
Dive deep into configuration of any third-party reporting events. Customize click-through and any other reporting URLs. By the end of this course you'll be able to: Set up click-through URLs for your ads Define and select tokens to be added...
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Manage ads and placements in Amazon Ad Server
Learn how to successfully manage ads, optimizations and ad rotations. By the end of this course you'll be able to: Edit, assign, and duplicate master ads Attach, detach, and disable ads to placements in simple trafficking mode Create and modify...
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Get started with your campaign in Amazon Ad Server
In this course, you will learn how to set up a campaign in Amazon Ad Server and create placements that match your media buying strategy. By the end of this course you'll be able to: Select which placement types to...
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Optimize your Sponsored Display campaign
In this course you will learn how to optimize your Sponsored Display campaign by reviewing metrics, adjusting bids and budgets, and using creative options. *Availability varies by advertiser country
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About the Amazon Advertising Certification Program
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Learn about the benefits of the certification program and the details about the program in this course.
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Get started with Streaming TV ads
In this course, we'll introduce you to Amazon OTT video ads and compare the two buying options available. By the end of the course, you'll be able to: Define OTT (over-the-top) and related acronyms such as AVOD and SVOD. Explain...
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Welcome to the learning console
Welcome to Amazon Advertising's learning console, where you can gain advertising knowledge, skills, and certifications to help grow your business. We'd like to take a moment to introduce you to the learning console's features and navigation.
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Advertise with Sponsored Display and the Amazon DSP
In this course advertisers who sell on Amazon will learn about Amazon's display advertising solutions and see how other advertisers leverage Sponsored Display and the Amazon DSP.
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Amazon Advertising Workshop: Build your brand with Sponsored Brands and Stores
In this webinar you will learn about two solutions available to vendors and sellers enrolled in Amazon Brand Registry — Sponsored Brands and Stores — and how they can help you differentiate your brand, engage new and current customers, and...
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Introduction to Amazon Advertising
In this course, you learn about Amazon Advertising’s full range of ad solutions, including ad types and placements, and the campaign goals you can reach with Amazon.
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Amazon sponsored ads Office Hours
In this 60-minute webinar, you’ll learn how to develop a holistic, cross-product advertising strategy to: • Drive sales for your deals and other products in your brand portfolio • Reach new-to-brand shoppers• Grow brand recognition at scale
