This course provides a basic introduction to Amazon Ad Server analytics. It includes an overview of the custom report options available, including attribution models and how to visualize campaign data using the Visual Analytics dashboard.
By the end of this course you'll be able to:
- Identify the features and benefits of Amazon Ad Server analytics
- Successfully navigate through different reporting features, options and templates
- Distinguish between different report types and how to best use them when analyzing your campaigns
- Describe Amazon Ad Server attribution models and how they influence conversion reporting
- Visualize and evaluate the data you get from Amazon Ad Server reports