This course introduces Amazon Ad Server (AAS) raw data feeds, how to setup new raw data feeds, and how privacy rules impact the extraction of raw data feed files.

By the end of this course you'll be able to:

  • Use the benefits of AAS raw data feeds to get non-aggregated, event-level data files that allow you to perform in-depth analysis of your advertising activities
  • Organize existing and create new raw data feeds in AAS
  • Distinguish between the two file types
  • Understand the levels of data that can be extracted and examine each feed