This learning plan is intended for retail media specialists who do hands-on work with Amazon Ads solutions, including campaign specialists, ecommerce specialists, and media specialists. This learning plan is ideal for early- to mid-career professionals responsible for building and managing digital ads campaigns. You can follow this plan, in part or in full, to learn how to execute advertising strategies and set up your campaigns successfully. This plan will help you build skills related to Sponsored ads, Amazon retail, Amazon DSP and video ads, as well as how to plan and optimize campaigns, and then measure campaign performance.