This learning plan is intended for retail media specialists who do hands-on work with Amazon Ads solutions, including campaign specialists, ecommerce specialists, and media specialists. This learning plan is ideal for early- to mid-career professionals responsible for building and managing digital ads campaigns. You can follow this plan, in part or in full, to learn how to execute advertising strategies and set up your campaigns successfully. This plan will help you build skills related to Sponsored ads, Amazon retail, Amazon DSP and video ads, as well as how to plan and optimize campaigns, and then measure campaign performance.
This section includes courses on how Sponsored ads can support your business objectives.
Amazon Ads Retail Certification
The Amazon Ads Retail Certification validates an individual's proficiency in Amazon retail programs. Topics include differentiating among types of selling partners, understanding Amazon fulfillment solutions, building familiarity with retail concepts t...
Amazon Ads Advanced Retail Certification
The Amazon Ads Advanced Retail Certification validates an individual's proficiency in Amazon retail programs as they relate to advertising strategy. Topics include optimizing product detail pages for retail readiness, driving brand discoverability thro...
Sponsored ads Certification
The Sponsored ads Certification validates an individual’s proficiency in Amazon’s sponsored ads, like Sponsored Products and Sponsored Brands, with emphasis on retail readiness, sponsored ads strategy, and campaign optimization. This Certification is b...
Amazon Brand Bootcamp
The Amazon Brand Bootcamp, designed for brand owners, covers topics across sponsored ads and strategies to help you engage shoppers at each stage of the customer journey. Through this bootcamp, we will show you how to use sponsored ads and Stores to cr...
This section includes courses focused on how Amazon DSP can support your business objectives.
Amazon DSP Certification
The Amazon DSP campaigns Certification validates an individual’s proficiency in Amazon Advertising programmatic offerings, including Amazon DSP supply and creative types, campaign optimization, reporting, and ad policy. This certification is best suite...
Amazon DSP Advanced Certification
This learning path is recommended for Amazon DSP users, such as traders and media planners, looking to upskill their proficiency in Amazon DSP campaign planning and management techniques.
This section includes courses focused on how video ads can support your business objectives.
Amazon Video Ads Certification
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting ...
Launch your first Fire TV ad campaign
Advertising with Fire TV allows you to promote brand awareness, reach new audiences, and help customers engage with your Fire TV apps or video content with streaming advertising. In this learning path, you’ll learn the benefits of Fire TV, how to creat...
Twitch Gameplan Certification
The Twitch Gameplan Certification validates an individual's proficiency in the Twitch service and ad products. Twitch is a leading live-streaming service is where millions of viewers connect every day to stream, create, chat, share, and keep it real.
Learn more about how to set up your campaigns for success with the courses below.
How to plan your Prime Day strategy
This beginner course will highlight methods you may choose to employ during Prime Day, Amazon's annual global shopping event.
How to plan for holiday shopping periods
This beginner course will highlight methods you may choose to employ during holiday shopping periods. You'll find recommendations for Sponsored Brands, Sponsored Display, Sponsored Products, and Stores.
Amazon Ads campaign planning Certification
The Amazon Advertising campaign planning Certification validates an individual’s proficiency in strategically leveraging Amazon Advertising solutions toward meeting campaign goals. This Certification is best suited for advertising and marketing profess...
Amazon Ads Campaign Optimization Certification
The Amazon Ads Campaign Optimization Advanced Practitioner Certification offers a curated learning path that helps customers analyze reporting and use optimization insights to make strategic campaign adjustments to improve their sponsored ads and Amazo...
Learn more about reporting and analytics tools to help you improve your campaign performance.
Measure campaigns with Amazon Attribution
This learning path will provide an introduction to the Amazon Attribution beta. We'll give an overview of Amazon Attribution, how to create attribution tags to measure your non-Amazon Advertising media, and how to gain insights to optimize your media'...
Amazon Marketing Cloud Certification
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event-tables as well as their own inputs. The Amazon Marketing Cloud Certification...
Amazon Ad Server Certification
Amazon Ad Server (AAS) is a global, multichannel ad server used to create, distribute, customize, measure, and optimize campaigns across a variety of screens. It offers multiple options for creative authoring, streamlined campaign management tools, adv...
Amazon Ad Server Advanced Certification
The Amazon Ad Server Advanced Certification validates technical proficiency in Amazon Ad Server. Topics covered in this Certification include campaign management, working with AAS Tag Manager, using AAS analytics, and Dynamic Creative Optimization. Thi...
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