Amazon Ads education helps advertisers and partners expand and validate their expertise with training on full funnel strategies that drive brand growth. Partners can now follow a role-based learning plan to build relevant advertising skills, and validate those skills with certification assessments. These plans make it easier to get started learning advertising fundamentals, and to deepen advertising skills with education content most relevant to your role. Choose from the partner fundamentals, digital ad strategist, retail media specialist, or advertising technologist learning plan, and get started for free in the learning console.
Partner Learning Plans
Partner Fundamentals Learning Plan
The partner fundamentals learning plan is designed for any partner looking to learn the fundamentals of how to use Amazon Ads. Partners can follow this learning plan, in part or in full, to learn more about how to get started with Amazon Ads. By completing this learning plan, partners will build general knowledge about Amazon Ads solutions, including for display advertising, sponsored advertising, brand building, and the relationship between advertising and Amazon retail programs.
Digital Ads Strategist Learning Plan
The digital ad strategist learning plan is intended for digital strategists, media buyers, and media planners who are interested in learning more about how to use Amazon Ads to support business objectives. Partners can follow this plan, in part or in full, to learn how to manage budget and strategy across a portfolio of digital ads products to achieve business objectives. By completing this learning plan, partners will build skills related to Sponsored Ads, Brand Building, DSP, and Video Ads, as well as better understand which metrics indicate success towards their business objectives.
Retail Media Specialist Learning Plan
The retail media specialist learning plan is intended for retail media specialists who do hands-on work with Amazon Ads solutions, including campaign specialists, ecommerce specialists, and media specialists. Partners can follow this plan, in part or in full, to learn how to execute advertising strategies and set up campaigns successfully. This plan will help partners build skills related to Sponsored Ads, retail, Amazon DSP, and video ads. This plan will also focus on teaching skills to analyze and optimize campaigns to achieve business objectives.
Data and Analytics Practitioner Learning Plan
This learning plan is intended for data and analytics practitioners, such as businesses focused on measuring impact of advertising campaigns and generating insights to support strategic campaign decisions. You can follow this plan, in part or in full, to learn how to work with Amazon Ads APIs and other tools to support your business goals. This plan includes information to help you understand retail, Sponsored ads, and Amazon DSP, as well as measurement solutions such as Amazon Marketing Cloud (AMC), Amazon Attribution, and Amazon Ad Server.
Developer Learning Plan
This learning plan is intended for AdTech developers who build and manage tools to support Amazon Ads solutions, including integrations engineers, marketing analysts, and marketing developers. You can follow this plan, in part or in full, to learn how to work with Amazon Ads APIs and other tools to support your business goals. This plan covers Sponsored Ads, retail DSP, as well as Amazon's APIs and Amazon Marketing Cloud (AMC).
