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The Developer learning plan is intended for AdTech developers who build and manage tools to support Amazon Ads solutions, including integrations engineers, marketing analysts, and marketing developers. You can follow this plan, in part or in full, to learn how to work with Amazon Ads APIs and other tools to support your business goals. This plan covers Sponsored Ads, retail DSP, and API, as well as measurement tools such as Amazon Marketing Cloud (AMC) and Amazon Ad Server.