In this course, we’ll cover supply sources in Amazon DSP, including Amazon properties, Amazon Publisher Services, and third-party supply. We’ll also talk about supply quality and review the different programmatic buying methods, including auction versus fixed-price buying.
After taking this, you will know how to...
- Recognize the distinct benefits of each of the three supply options available in Amazon DSP
- Define supply quality, articulate what constitutes supply quality safeguards, and clarify key industry terms
- Identify common supply quality misconceptions, including traffic, blocking, and viewable rates
- Distinguish inventory types and the supply options available for each